In this episode we visit with Chris Burfield.
Chiropractic Strategic Marketer, Chris Burfield has helped thousands of Chiropractors world wide serve more patients, make more money and save more lives. His entire marketing philosophy is "Market From The Heart". He is also a host of the podcast with the same name, "Market From The Heart."
Chris is not a Chiropractor himself, but has spent over 18 years serving the chiropractic profession. First as a Chiropractic Assistant then as a practice owner and now as a strategic marketer.
His strengths lie in helping chiropractor bring their unique message to the world. He prides himself on teaching chiropractors how to be different and rise above the crowd and attract their ideal clients in very noisy market place.
Chris' purpose and mission is educate people all around the globe about the wonderful world of chiropractic and he does that by helping chiropractors share their own loving, heart felt messages through their marketing efforts.
Things Discussed in this episode:
1. Be Yourself.
- Not a clone of a management company scripts
- Be transparent
- Communicate
2. Speak From the Heart
- Marketing from the heart
- Be genuine
People do not care how much you know until they know how much you care. - Theodore Roosevelt
3. Take Full Advantage of Social Media
- Know, Like and Trust
Tools Discussed:
chiropracticunderground.com/gift: Almost $1,000 worth of free marketing training
Illuminati Internal Marketing System A must-have system for marketing to your existing patients.
Vont: A free app that allows you to write text on videos straight from your phone.
Dr. Len Schwartz was a practicing chiropractor for 12 years. After only 3 years in practice, he built one of the largest practices (if not the largest) in the Philadelphia, PA area. After six years in practice he owned one of the largest by-referral-only practices in the country. He actually had a sign outside his door that said, “You must know someone to get in!”
Additionally, after discovering he had some very rare and unique marketing, advertising and copyrighting skills, Dr. Len launched a marketing company in 1999 in order to help other doctors, professionals and small business owners build their practice. Interestingly enough, Chet Holmes (New York Times best selling author and Fortune 500 strategist) told Dr. Len that “he has never met another doctor or professional with the same level of marketing, advertising and copyrighting skills as he”.
Dr. Len is also one of the only doctors in the world (if not the only doctor) to have worked and/or partnered with some of the biggest names in marketing and business-building. They include: Jay Abraham, Chet Holmes, Tony Robbins, Bill Bartmann, Michael Gerber, Janet Switzer, Christine Comoford, John Assaraf, Gary Ryan Blaire, Alex Mandossian, Ron Legrand, and many more.
Dr. Len has “mastered” the step-by-step strategic marketing process that would enable any doctor or professional to automate the growth of their practice as well as penetrate and then completely dominate their market. Dr. Len’s has presented his famous lecture, “The 7 Musts of Marketing for Building A Million Dollar Practice” to over 20,000 people!
Things Discussed in this episode:
1. Continued Pt Education DAILY! – Commit to 10-15 seconds educating your patients every visit. – This leads to them staying, – Paying and – Referring more.
2. Staff needs to be 100% on board and behind you! – Staff education is just as important as patient education.
3. 100% Honest. – Treat patients as a family member. – Acknowledge their problem.
Key Take Away:
Patient Education is vitally important to the health of your practice!
Tools Discussed: (Some links may be affiliate links. If you decide to take advantage of a product or service, I may get a commission. Thank you.)
Pro2ProNetwork: Professional referral network
Squeaky Clean Reputation: Online reputation management
Instant Influencer: How to write a book and use it to grow your practice. This is my course that Dr. Tabor used to write both of his books.
Find Dr. Len Schwartz:
Facebook: /len.schwartz1
Twitter: @DrLenSchwartz
Blog: drlenschwartz.com
Hope you enjoy this episode. Leave a comment below to let us know your thoughts!
Over the last forty years, Dr. Jeff Spencer has had the privilege to work on and alongside some of our generation’s greatest achievers: Sir Richard Branson, Tiger Woods, Lance Armstrong, Bono and U2, Maria Sharapova, Olympic gold medalists and world champions—spanning bobsledding to motocross to football—as well as playwrights, entrepreneurs, fitness trainers, writers, executives, chiropractors, contractors, and scholars.
He has compared his experience in coaching people to world-class success against the advice He gathers from other gurus, experts, and coaches. Most of what they say is, at best, partially correct and, at worst, completely wrong. Their advice is about getting into a positive mindset, learning the right habits, developing your strengths, and generally chasing the details.
In Dr. Jeff’s own words:
Their wins didn’t come from any of these secrets. They derived their success from following a universal path. Once I began to notice the recurring similarities in how professional athletes achieved their goals, I began noticing the same things with artists, entrepreneurs, and health professionals. Emboldened with this newfound knowledge, I became an avid student explicitly searching for the steps of this seemingly mystical system.
I call it “the Champion’s Blueprint.” The more of it I have unearthed and understood, the more I see it everywhere. In parenthood, in creating a masterpiece, in project management, in fitness, in relationships, in finance—it’s the universal path to human achievement and success, regardless of the size or scope of your ambition.
Discussed in this episode:
The Champion’s Blueprint – Broken into two sections, preparation and performance.
Preparation:
1. Legacy – Begin with the end in mind. Filter for your actions.
2. Vision – Not a goal. The emotion of achievement. Passion. Purpose
3. Mindset – Courage and conviction.
4. The Base – Inventory. Skills and tools needed. Are you an expert?
Performance:
5. The Climb – Boots on the ground. The work. Malcolm Gladwell’s 10K hour rule.
6. Elevation – The top. It now comes natural, without thinking.
7. Adaptation – Staying on top. Avoiding the inevitable outside forces.
8. The Wave – Avoid self-sabotage.
Advice to “younger” self:
Surround yourself with the best people possible (advisors). Have a cornerman.
More From Dr. Jeff Spencer:
Website – drjeffspencer.com
The Champion’s Blueprint Workshop – drjeffspencer.com/workshop
Twitter – @jeffspencer
ChiroCandy.com
In this episode, we visit with Dr. Matthew Loop.
Dr. Matthew Loop is an author, chiropractor, speaker, and the highest paid social media revenue strategist in NorthAmerica. He's the president of DCincome, which is the world’s largest social media training company for chiropractors. Since social media's infancy in 2005, he's been successfully teaching doctors and entrepreneurs how to reach and impact more.
1. You can learn how to effectively learn social media marketing. After all, you passed BioChemistry. Social media marketing is much easier.
2. You do have the time to implement social media marketing. You need to marketing and promoting like it is the year we are actually living in.
3. Facebook Check-in Strategy. Simple. Free. Effective.
Tools Discussed:
Social Media Elite: video training system shows you how to get an EXTRA 20-30 new patients per month from the internet and social media… WITHOUT spending money on traditional advertising. This revolutionary marketing system is used by over 7,100 chiropractors and business owners.
365 Done-For-You Chiropractic Graphics package ($197 Value) included with investment into Social Media Elite using this link.
Find Dr. Matthew Loop:
Facebook: /matthewjloop
Twitter: @matthewloop
Blog: dcincome.com/blog
In this episode, I interview chiropractor, author, and marketing expert Dr. Tabor Smith. He began his career in one of the largest chiropractic offices in the state of Texas, where he was involved in spinal screenings, lectures and other marketing strategies that it took to build a 1400 visit per week practice.
He now runs a thriving practice in Houston TX, which he built from scratch with “low cost” marketing strategies, such as, spinal screenings, dinner workshops, and business lectures.
Throughout his career, he has meticulously perfected these marketing techniques. And now he coaches chiropractors all over the world on how to share their unique message of health, and bring in tons of new patients using his simple methods.
1. Always Give Value:
- Make a Difference
- Meet Needs
- Write A Book
2. Low Cost Marketing:
- Spinal Screenings
- Dinner Workshops
Tools Discussed:
Instant Influencer: How to write a book and use it to grow your practice. This is my course that Dr. Tabor used to write both of his books.
The Screener: This is Dr. Tabor's course. He has included some great free video training to help you effectively implement screening in your practice.
Posture Screen Mobile: Spinal screening right from your smart phone.
Discover a simple, yet proven 4 step formula that will help you sell and market anything for your chiropractic practice more effectively!
In this episode we discuss how to get the most bang for your buck when it comes to advertising. There are a few simple adjustments you can make to increase your advertising effectiveness by as much as 300%... without spending any more money!
Welcome To ChiroCandy! This is the introductory episode. Learn what you can expect from the show and how you can use what you learn to grow your practice. Most importantly we want to equip and challenge you to think like a marketer!