This week we visit with Dr. Eric Kaplan with Concierge Coaches.
#1 Best-selling author, Dr. Eric Kaplan, has been featured on the Dr. Oz show, Good Morning America, Primetime Live, Montel Williams, as well as CNBC, ABC, NBC, and Fox.
He is currently CEO of Concierge Coaches, where he and Dr. Perry Bard help chiropractors all over the United States transform their practices. Many of their clients become totally debt free in 18-24 months. Dr Kaplan says, "We do this by teaching our doctors a complete system, of patient management, marketing, while maintaining a low overhead, low-stress practice that can give you the freedom to enjoy annual vacations and begin loving life and your practice once again."
In this episode, the focus is on being great, not just good.
Things Discussed in this episode:
1. Write a Book
- Best business card a doctor can have.
2. Start doing Lectures Again
- Dinner Talks
- In Office Classes
- Lunch Talks
3. Be Great, Not Good
- Book "Good To Great" by Jim Collins
- You Represent The Chiropractic Profession
- You owe it to yourself to be the best. For you, your patients, and the profession.
- Why should they choose you?
Find Dr. Eric Kaplan:
Website: Concierge Coaches
Book: 5 Minute Motivator
Other Tools Discussed:
Webinar: How To Write A Book
This week we continue our discussion with Dr. Tory Robson of Winner's Edge Consulting.
Robson graduated from Montana State University while simultaneously serving a 6 year term in the US Air Force. Being turned-on to chiropractic, he then graduated from NWHSU in 1995. Robson has personally designed and owned 5 chiropractic practices plus designed and revamped countless others for DCs all over the country.
Due to demand from the profession, Robson created WINNERSEDGE Chiropractic Consulting to teach his innovative and time tested systems. Every week he consults as many as 100 DC’s from all over the country and helps them create practices and personal lives of highest level in the profession today.
His Chiropractic Success Video Series reaches thousands of DC’s around the world every month. He has produced more than 500 Chiropractic Success Videos, authored 20 True Chiro Success Audio Sets. He is the Author of "The Image Doctor" How your Self Image is the key to your Success and the CD Workbook set titled, “The 7 Pillars of Personal and Professional Success.” Plus has created the TRUE Chiro Success Seminar and Training Series consisting of 14 chiropractic success events each year including the one of a kind WINNERSEDGE DC Bootcamp. In addition, Robson has over 5000 coaching calls each year guiding and inspiring chiropractors to serve their communities at their best.
Robson consults and still practices out of his office in Eden Prairie Minnesota. He is committed to helping DC's build the smartest, most efficient, credible, and most successful practices in the world while simultaneously enjoying greatness in all areas of life.
This episode is a continuation of our last interview. Here Dr. Robson gives a blueprint for building a practice from scratch.
Practice Growth only built on 4 things:
Find Dr. Tory Robson:
Website: Winners Edge Consulting
This week we visit with Dr. Tory Robson of Winner's Edge Consulting.
Robson graduated from Montana State University while simultaneously serving a 6 year term in the US Air Force. Being turned-on to chiropractic, he then graduated from NWHSU in 1995. Robson has personally designed and owned 5 chiropractic practices plus designed and revamped countless others for DCs all over the country.
Due to demand from the profession, Robson created WINNERSEDGE Chiropractic Consulting to teach his innovative and time tested systems. Every week he consults as many as 100 DC’s from all over the country and helps them create practices and personal lives of highest level in the profession today.
His Chiropractic Success Video Series reaches thousands of DC’s around the world every month. He has produced more than 500 Chiropractic Success Videos, authored 20 True Chiro Success Audio Sets. He is the Author of "The Image Doctor" How your Self Image is the key to your Success and the CD Workbook set titled, “The 7 Pillars of Personal and Professional Success.” Plus has created the TRUE Chiro Success Seminar and Training Series consisting of 14 chiropractic success events each year including the one of a kind WINNERSEDGE DC Bootcamp. In addition, Robson has over 5000 coaching calls each year guiding and inspiring chiropractors to serve their communities at their best.
Robson consults and still practices out of his office in Eden Prairie Minnesota. He is committed to helping DC's build the smartest, most efficient, credible, and most successful practices in the world while simultaneously enjoying greatness in all areas of life.
Tory delivered such great value for almost an hour. Because of that, this interview will be broken down into a 2-part episodes.
In this episode, the focus is on how to increase your PVA (Patient Visit Average).
Things Discussed in this episode:
1. Debt Elimination - DC killer
- business card = Pay Some Now (Function Keys)
- list all debts
- smallest debt (regardless of % rates) = attack = Pay some daily
2. Treatment Time Limitation
- 240 minutes mornings/weeks
- 120 afternoon (720 (?) minutes per week seeing pst)
- Focus on quality | Limited volume
3. Teach you a sentence: “Re-sign Language”
- growth of your practice hinges on PVA Increase 5- 10
- NP = 3 points of tension:
- Asking them to come in: Initial Consult
- Report of Findings: Tell them “Let’s Do This…” "Let's get you rescheduled..."
- Getting them to stay: Wellness
Secret sentence to make an extra 50-100K this year:
“(If) You had it your way, how often would you go to the chiropractor, don’t say everyday like most people do. Of course around here we all go once a week now what would you do?”
- You had it your way
- How often would you go to the chiropractor
- Don't say everyday like most people do
- Of course, around here we all go once a week now
- What would you do?
Find Dr. Tory Robson:
Website: Winner's Edge Consulting
This week we visit with Dr. Ed Osburn of The Chiropractic Philanthropist.
Dr. Ed practiced for 14 years–creating a thriving family wellness office with his equally enthusiastic wife, Dr. Karen Osburn.
He was forced to exit his dream practice after being diagnosed with a severe illness. However he knew that he had to bounce back and become part of the profession he loved.
Dr. Ed has developed a strong following of chiropractors worldwide through hosting his podcast, The Chiropractic Philanthropist. He continues to give back to the profession by developing tools such as TCP Academy, coaching and public speaking. In this episode we discuss establishing yourself as THE authority in your market.
Things Discussed in this episode:
1. You must have systems.
- Patient Systems
- Marketing Systems
- Etc.
2. Become an Authority:
- Be in every space
- Audio/Podcast
- Write a book
- Social Media: FB, Twitter, YouTube, Instagram, etc.
Starting a New Practice:
Chamber of Commerce
Screening
Health Talks
Coach/Mentor
Tools Discussed:
Find Dr. Ed Osburn:
Podcast: The Chiropractic Philanthropist
Website: DrEdOsburn.com
In this episode of ChiroCandy we visit with Matt Prados of ChiroTraffic.com.
Matt comes from a long line of chiropractors. Both of his parents were DCs. There are actually over 70 chiropractors in his family tree, so you may just be related :).
He has worked in offices as a CA. He has also ran several 7 figure and multiple 7 figure businesses.
In this episode we will look at the fundamentals of a successful chiropractic website to generate quality patients to your practice.
Things Discussed in this episode:
1. Ask yourself: Who is your ideal patient?
2. Think about your website from your ideal patients point of you.
– Why are they at your site? They are normally there to get out of pain.
3. Lead with getting them out of pain, then wellness care.
Market to what they want, give them that AND what they need.
4. Get google reviews… starting today!
5. Your websites need video. Let them hear/see you in action.
Find Matt Prados:
Twitter: @mattprados
Website: chirotraffic.com
Matt’s Book FREE: New Patient Sniper Method
http://chirocandy.com/snipermethod
Books Recommended:
Tim Ferris’ 4 Hour Work Week
Dan Kennedy’s Marketing Books
Perry Marshall’s 80/20 Sales & Marketing
Hope you enjoy this episode. If you are ready to build a 7 figure practice, leave a comment below to let us know your thoughts!