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ChiroCandy: THE Chiropractic Marketing Podcast

Founder of ChiroCandy Marketing, (one of the largest social media marketing companies in the chiropractic profession) Billy Sticker, brings you practical and motivational information on designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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ChiroCandy: THE Chiropractic Marketing Podcast
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Now displaying: July, 2015
Jul 28, 2015

This week we talk about how writing a book can help you grow your practice.

According to a USA Today survey, 82% of Americans want to write a book.  That means 8 out of 10 people want to write a book.  I think this is incorrect.  I think most of them want to "have written" a book... not actually write it themselves.  Let's face it, writing a book can be a daunting task.  I developed a step-by-step formula to plan, organize, write, edit, design, and print your book.  There is a way to make this process simple.

I have written 4 books, 3 of which were written in only three weeks each.   And now I want to help you write your book.

Things Discussed In This Episode:

1. You Have A Book In You
- Legacy
- Grow Your Practice
2. No Greater Time In History To Be A Chiropractor
- Acceptance
- Internet/Social Media
3. Invest In Yourself
- Time
- Money
- Become more valuable

How would I grow a New Practice?

1.  Start on a book (DCInstantInfluencer)
2.  Join 1-2 group fitness classes - (Dr. Tory Robison)
- always wearing Practice Branded gear (t-shirts, etc.)
3.  Other Businesses: Lunch-and-Learns
4.  Dinner Talks (Dr. Zaino)
5.  Screenings (Dr. Tabor Smith)
6.  Publicity from book
- Radio, TV, Magazine, Etc.

Connect With Billy Online (That's me:-)):

Twitter: @billysticker
Facebook: /billysticker
Instagram: @billysticker

Tools Discussed:

DC Instant Influencer - By Billy Sticker

The Screener - By Dr. Tabor Smith

Dynamic Dinner - By Dr. Chris Zaino

 

Jul 21, 2015

This week on ChiroCandy, we talk with Dr. Chris Zaino.

Dr. Chris Zaino D.C. and his wife, Whitney, are the founders of Abundant Life Chiropractic in Houston, Texas, one of the highest-volume Chiropractic clinics in the world, which serves 2,400+ patients per week.

As a visionary leader and internationally-acclaimed speaker, Dr. Zaino has spread the wellness message globally for the past four years. He dedicates his life to help improve and help people transform their lives and maximize their potential.

Dr. Zaino’s experience and decorated career speak volumes of his knowledge base and concern for healthy living. An avid researcher, Dr. Zaino consistently and passionately teaches his patients on Function, Food, Fitness, Finances, and Future. Through many life experiences, like becoming Mr. America in 1998 and facing a life threatening disease, he is seasoned and experienced with the ups and downs people experience with the human body.

On this episode we discuss how to build your practice through dinner talks and his Dynamic Dinner program.

Things Discussed In This Episode:

1.  Have A Purpose Bigger Than Your Fear
2.  Predictable Systems (Congruent)
3.  Predictable Communication
4.  Though Leaders
5.  Law of Diminishing Intent /Speed of Implementation

Find Dr. Chris Zaino Online

Website: Chiro Though Leaders
Dynamic Dinner: Free Video Training

 

 

Jul 14, 2015

This week we visit with Dr. Michael Beck of Ultimate Chiropractic Ads.

Dr. Michael Beck took his first practice from near bankruptcy to over $30k a month using new marketing strategies he learned from top marketing experts. These included chiropractic newspaper/magazine display ads, internet and email marketing, yellow pages, networking and more. Dr. Beck is also an experienced copywriter and has written successful copy for very high conversion websites and newspaper ads.

Dr. Beck is a graduate of Parker Chiroprctic a College,  President and owner of DC Practice Tools, LLC a developer of marketing tools for chiropractic doctors. He currently lives in the hill country of central Texas with his Proverbs 31 wife and 6 wonderful children.

Today Dr. Beck talks with Billy about effective chiropractic advertising.

Things Discussed In This Episode:

Focus: Marketing & Processing Patients

1.  What kind of patients are your favorite?
2.  Make learning how to market a Priority
3.  Set up 3-5 New Patient Streams

 

Find Dr. Michael Beck Online

Website: Ultimate Chiropractic Ads
Email: support@dcpracticetools.com

 

Jul 7, 2015

This week we visit with Dr. Brett Axelrod with The Markson Connection.

Dr. Axelrod is a Professional Certified Life Coach and co-founder of The Markson Connection, a unique, program carefully hand-crafted for an exclusive “tribe” of synergistic chiropractors seeking to build practices and lives that are truly successful and significant.  The “tribal concept” of The Markson Connection focuses on building your Best Practice Ever, Discovering you Authentic Self, and enjoying a life filled with Abundance and Prosperity.

He built a high volume multi-doctor practice that runs like a Swiss watch, earning him recognition as Chiropractor of the Year in 1999. A popular and entertaining speaker, his colorful application of sports metaphors and principles make him an outstanding and productive coach.  He has spoken internationally for Parker Seminars, The Masters Circle, and The United Chiropractic Association in London.  Dr. Axelrod knows the value of hard work and high standards, and brings passion and exuberance to everything he does, both in his practice and in his interaction with coaching members.

Things Discussed In This Episode:

Be - Do - Have:
You have to Be (Believe) Before you can Do.
You have to Do before you can Have.

4 Pillars Of Chiropractic Success
1.  Head Space
2.  Philosophy
3.  Systems & Procedures
4.  Marketing

What are your weaknesses?

Big 4 (Head Space)
1.  Written Goals
2.  Affirmation
3.  Meditation
4.  Visualization

Reprogram your mind from failure thinking to success thinking.

 

Website: The Markson Connection
Email: brett@themarksonconnection.com
Webinar July 15, 2015: The Marketing Mindset of a Million Dollar Practice

 

 

 

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