This week Billy sits down with the one and only Shawn Stevenson.
Shawn Stevenson is a bestselling author and creator of The Model Health Show, featured as the #1 Nutrition and Fitness podcast on iTunes. A graduate of The University of Missouri - St. Louis with a background in biology and kinesiology. Shawn went on to be the founder of Advanced Integrative Health Alliance, a successful company that provides Wellness Services for both individuals and organizations worldwide. Shawn is also a dynamic keynote speaker who has spoken for TEDx, universities, and numerous organizations with outstanding reviews.
Shawn's book, Sleep Smarter, is a fun and entertaining look at how sleep impacts your mind, body, and performance, without skimping on the “how to’s” to get the sleep you really deserve.
On this episode of ChiroCandy, Billy Sticker and Shawn Stevenson discuss helping patients sleep smarter.
Tools Discussed on This Episode:
Dr Jeff Spencer's Champions Blueprint Workshop
- Sharpening the saw at Dr. Jeff Spencer's Champion's Blueprint Workshop. Shawn Stevenson, Billy Sticker and Coach Tony Adams (Usher's personal trainer).
Sleep Smarter Book: a fun and entertaining look at how sleep impacts your mind, body, and performance, without skimping on the “how to’s” to get the sleep you really deserve.
Blue Spectrum Reduction: f.lux
More From Shawn Stevenson:
Website: TheShawnStevensonModel.com
Podcast: The Model Health Show
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
This week on ChiroCandy, Billy sits down with Chiropractic Advocate, Dr. Dan Sullivan to discuss how to effectively communicating the power of a chiropractic adjustment.
Dr. Dan Sullivan is a chiropractor, speaker, author, and one of the most sought after health experts in the United States. He’s well-known for showing chiropractors the profound science and proof behind what they do to give them certainty in communicating to the public.
Dr. Sullivan’s simple and profound explanation and application will help every doctor deliver the truth to their community. Whether speaking publicly or teaching a new patient, the power of the message ignites with the truth and a vision. This truth has the power to change every clinic in every town.
Whether struggling or successful, all new or experienced chiropractors are empowered to bring life and hope to each and every community. Chiropractors are the most relevant healthcare provider in every community. It is time the world understands why!
Tips Discussed In This Episode
1. Be Bold and Certain
- Be ready and willing to have the talk.
- Be confident and willing to defend the profession
2. Know the science, not just the philosophy
3. Communicate To your Patients PCP (Primary Care Physician)
4. The Language of Today is Science
- Know the research
5. Explain That Spine is more like an organ fueling the brain, than a hard bone.
Tools Discussed
Ebook/Report: The Top 5 Scientific Studies Every Chiropractor Should Know
Website: chiropracticadvocate.com
Other Tools:
FREE Marketing Strategy Session.- For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he's looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Jared Yellin has been an entrepreneur since graduating early from the Kelley School of Business at Indiana University. Upon earning his degree, Jared launched a reverse mortgage startup company in Chicago, spent time on Wall Street, worked closely with Dr. Patrick Gentempo at CLA/CWA, initiated the rapid expansion of a health and wellness franchise, participated in a large Merger and Acquisition of a nutraceutical company, became a speaker for small business owners, undergraduate students, entrepreneurs, etc. and most recently launched Synduit LLC in July 2011.
Jared Yellin is the Founder of SYNPRACTIC (Parent company: Synduit) which is the first automated marketing department which is specifically designed and engineered for chiropractors. Although he is not a chiropractor, Jared is the ultimate ambassador for the profession and has made it his life mission to ensure that chiropractic becomes the go-to source in healthcare.
Jared is also a sought after speaker and regularly graces the stage in front of chiropractors, health coaches, marketers, aspiring entrepreneurs, and a variety of other industries as well. He focuses on helping people learn the Synduit Communication Paradigm and how to Establish Emolectual Connections. The audience is always left in an inspired state and with the skills to effectively engage their audience, while building a movement of raving fans.
When Jared is not being his visionary and entrepreneurial self (which is rare!) his passion is the world of personal development, health and wellness, and spending time with his family (his engagement video went VIRAL!).
Today Jared and Billy discuss how to automate your marketing.
Things Discussed in this episode:
- You Must Have a 12 Month Marketing Plan
- Automate IT
- Know what your doing every month
- Have it written down - Marketing Should Be Education and Relationship Based
- Patients are looking for the chiropractic lifestyle, they just don't know to call it chiropractic.
- They don't want to be on medications.
- They want to live with energy and vitality.
- They want to raise healthy family.
- They want to live a health and wellness oriented lifestyle. - Only work with patients that you want to work with.
- Be intentional with your marketing to attract your ideal patient.
Tools Discussed:
SYNPRACTIC: With SYNPRACTIC's automated marketing platform and fully-built marketing plans, you'll have more time to grow your business and benefit your community. Click Here To Learn More
Other Resources:
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000's of dollars in free publicity. I have helped several chiropractors do just that.
This week we visit with Dr. Ed Osburn of The Chiropractic Philanthropist.
Dr. Ed practiced for 14 years–creating a thriving family wellness office with his equally enthusiastic wife, Dr. Karen Osburn.
He was forced to exit his dream practice after being diagnosed with a severe illness. However he knew that he had to bounce back and become part of the profession he loved.
Dr. Ed has developed a strong following of chiropractors worldwide through hosting his podcast, The Chiropractic Philanthropist. He continues to give back to the profession by developing tools such as TCP Academy, coaching and public speaking. In this episode we discuss how to supercharge your practice and profits podcasting.
Things Discussed in this episode:
You Need A Podcast
- Just has you MUST have a website, you will one day HAVE to have a podcast.
- Patient Attraction
- Patient Education
- Patient Reactivation
- It's Intimate
- Builds Trust
- It's always out there.
- Builds authority
- Evergreen
- Much much more.
Tools Discussed:
Suru App: Organize | Outline | To-Do iTunes Store (Not currently available on Android... another reason you need a iPhone)
Find Dr. Ed Osburn:
Previous ChiroCandy Interview: CC 011 | Establishing Yourself As The Expert
Podcast: The Chiropractic Philanthropist
Website: DrEdOsburn.com
This week Dr. Mark Wade discuss how to land your first professional sports team.
Dr. Mark Wade is the co-founder of the American Posture Institute with a combined experience of more than 10 years. Dr. Wade has a passion for posture and health that has driven him to become one of the best Postural Practitioner in the world. Dr. Wade values the importance of increasing knowledge and advancing his ability to help others. Having graduated with dual degrees in chemistry and biology, he then raised his education to the highest level, by becoming a Doctor in Chiropractic. From this point forward as a chiropractic physician Dr. Wade has obtained a PhD in Public Health, establishing him as one of the few Postural Practitioners in the world to obtain this.
Having a vast level of knowledge and experience Dr. Wade honed his skills specifically through many levels of postural specializations such as: Certified Postural Exercise Professional, Certified Postural Expert, Certified Functional Patterns Practitioner as well as becoming a Posturologist.
Dr. Wade is the creator of the internationally renown posture programs, 12 Weeks To Better Posture™ and FITPosture™ as well as the developer of the CPC (Complete Posture Correction™) Protocol. Dr. Wade is also the inventor of the ‘Spinal Push Test’, which is used for detection of postural instability.
Dr. Wade has been a featured speaker all over the world including the International Functional Medicine Conference in 2014, as an expert in posture and health. His opinion on posture and function is valued as one of the highest levels of expertise in posture.
Dr. Wade has published research in the field of Posture correlating the importance of posture for children in public schools, as well as having written for local and international publications. Dr. Wade has also written several books on the topics of posture, self-development, and co-authored the textbook “Principles of Posturology”.
Clinically Dr. Wade has worked with professional athletes and sports teams in every major sports arena and boasts a total of 7 national championships from 5 different sports teams. Dr. Wade has served as the official Postural Practitioner for the 4 Time National Champions – Parma Panthers. He has become widely known for his ability to help individual athletes and teams perform at their maximum potential. In addition to his clinical work Dr. Wade also trains other health professionals to become postural experts,
and helped develop what is considered the best postural certification program in the world.
Discussed In This Episode:
- No your UEP (Unique Expert Position)
- Look the Part
- Talk their lingo
- Be congruent
- Hang up sports memorabilia etc.
- Start Small
- Get a referral
- How to get paid
- Exchange for service
- Publicity
- Paid a stipend
- Athletes cover payment
Tools Discussed In This Episode:
Free Gift!: How To Land Your First Sports Team eBook
Certified Posture Expert Free Training
Episode 020 | Posture By Design with Dr. Krista Burns