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ChiroCandy: THE Chiropractic Marketing Podcast

Founder of ChiroCandy Marketing, (one of the largest social media marketing companies in the chiropractic profession) Billy Sticker, brings you practical and motivational information on designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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ChiroCandy: THE Chiropractic Marketing Podcast
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Now displaying: December, 2015
Dec 29, 2015

This is a solo episode where Billy shares what he believes is ESSENTIAL for you to have a truly successful 2016.

 

In This Episode:

  1. Marketing Plan
    - Plan out a yearly marketing calendar
  2. Firm Grasp of Facebook Marketing and Strategies
    - No how to generate leads using FB, not just build brand awareness.
    [Content] Get AmpLIFEied: mypracticeamplifeied.com
    [Lead Generation Strategies] C4 - Join now for only $1: chirocandy.com/c4
  3. Take Full Advantage of Your Google Local Listing
    Google.com/Business
  4. Write A Book
    Write it yourself [Instant Influencer Training] C4 - Join now for only $1: chirocandy.com/c4
    Let Billy write it for you: Contact Billy
  5. Relationship With THE Creator
    Jer 29:11
    John 14

 

Dec 25, 2015

Billy sits down with Dr. Aaron Gumm to discuss his new program, Blueprint To Neuropathy. His success rate for treating  peripheral neuropathy is incredible!  Put first, here is a little of Dr. Gumms backstory...

It was by God’s grace, that Dr. Gumm DC, D.PSc ,has been led to do what he does. As a young college graduate, he was a nationally ranked college athlete, trained for the Olympic trials. His passion has always been health, wellness, and performance. He had to be an expert at an early age in order to compete at a national and global level in his sport.

Soon after graduation, his passion for health led him to pursue a career with Novartis, a global pharmaceutical company. Novarits sells pharmaceuticals, but also represented a medical nutrition division. His job was to educate hospital systems and specialty doctors about the benefits of medical nutrition versus nutrition through TPN, an intravenous nutrient delivery process. He spoke with some of the best doctors and hospital coordinators in the country regarding what was best for helping patients regain their health.

After numerous meetings and conversations he had a couple of realizations that shocked him. First, he realized that our healthcare system was not a “health” care system; it’s “sick” care system, a “disease” management system. We go to the doctor, get diagnosed with a disease or illness, then get a medication, injection, or surgery. The real reason why we have this illness is never addressed.

DrGummBookTV
I was blessed to have helped Dr. Gumm write his book. Here he is, just weeks after it was published, on one of the morning news shows in his area.

 

Dr. Gumm has developed an incredible program called Blueprint To Neuropathy.  Other DCs using his program started collecting between 30-50K per month only a few months after implementing the program.  Not only that, but according to Dr Gumm, his success rate for treating patients with peripheral neuropathy is between 90-95%!

Register For The Webinar:

"Learn how to implement effective neuropathy protocols into your practice!"

Date: December 31, 2015
Time: 12pm CST (10am PST/1pm EST)

http://chirocandy.com/neuropathy

 

Dec 22, 2015

Billy sits down this week with Antonio Centeno to discuss men's style.

Antonio Centeno, the founder of Real Men Real Style.

The idea for Real Men Real Style started soon after he founded ATailoredSuit.com.  In an early effort to make his company more scalable, he tried to head off questions he knew his future clients would have by building an online library about how to properly wear suits, dress shirts, sports jackets, and other professional clothes.  What he hadn’t realized is that by building this content he tapped into the internet’s hunger for solid authoritative content that is both detailed and clearly laid out.  By creating a safe and private place where men could learn the foundations of style at their own pace, he gained a loyal following.

Fast forward three years:  A Tailored Suit is doing well, and he wanted to expand outside of the confines of custom high end menswear.  Antonio wanted to answer your questions about casual style and go into greater detail across more mediums when it comes to exactly how to dress and build your wardrobe.

Tools Discussed in This Episode:

Power of the Interchangeable Wardrobe - 14 pieces of clothes, 120 outfits!

Free eBook: 7 Deadly Style Sins
realmenrealstyleebook

Dec 15, 2015

On this week's episode, Billy interviews Dr. Christopher Kent.

Dr. Kent is a co-founder of the Chiropractic Leadership Alliance, Co-Founder of OnPurpose, Founder of Advanced Subluxation Training, Founder of ChiroStrokeMyth, and the author of Chiropractic Insights. His passion for facilitating human empowerment led him to the chiropractic profession, where he has served as a practitioner, educator, author, lecturer, and researcher. Dr. Kent graduated from Palmer College in Davenport, IA, in 1973.

Following graduation, Dr. Kent joined the Palmer faculty. While at Palmer, he was elected president of the faculty senate and worked as a principal investigator in the research department. Dr. Kent left Davenport and moved to Florida to practice full-time. He qualified as  specialist in chiropractic diagnostic imaging, was named a Fellow of the College of Chiropractic Imaging, and completed visiting fellowship programs in magnetic resonance imaging. He also served as an associate professor at Palmer-West in California.

Acknowledged as one of the brightest minds in chiropractic, Dr. Kent returned to New Jersey in 1990 to continue the in-depth research on surface EMG that he had started several years earlier with colleague and friend, Dr. Gentempo. His vision was to develop technologies that would objectively demonstrate manifestations of nerve interference and ultimately provide certainty for chiropractors and their patients. Along the way, Dr. Kent was recognized as “Chiropractic Researcher of the Year” in 1991 by the International Chiropractors Association (ICA). He was also named ICA’s “Chiropractor of the Year” in 1998. In June 2001, Dr. Kent was elected Chair of the United Nations Non-Governmental Organization (NGO) Health Committee, the first chiropractor to hold that office. In 2007, Dr. Kent was honored with the first Lifetime Achievement Award bestowed by Life University.

For over 35 years, Dr. Kent has been committed to developing improved clinical strategies, and securing the future of chiropractic. An attorney as well as a chiropractor, Dr. Kent is a member of the California bar. Dr. Kent’s ability to integrate the philosophy and science of chiropractic is legendary.

Billy and Dr. Kent discuss chiropractic philosophy and certainty.

In this episode:

TIC-trinity

  • Adaptability
  • Epigenetics
  • Salutogenics

More from Dr. Kent:

On Purpose: chiroonpurpose.com

Facebook: facebook.com/DrChristopherKent

Join C4 for only $1!

 

Dec 8, 2015

This week on ChiroCandy, Billy Sticker sit's down with chiropractic rockstar, Dr. Billy DeMoss.

An energetic and charismatic speaker with a hardcore heavy metal attitude, Billy D, has gained international notoriety for hosting the world’s largest chiropractic party, California Jam; the chiropractic festival of philosophy, rock n roll and inspiration. He also started a philosophy group called the Dead Chiropractic Society to perpetuate the principles, history and philosophy of chiropractic. Based in Newport Beach, California, Billy D’s business savvy combined with his significant contributions to the advancement of the chiropractic profession worldwide has earned him the title of ‘West Coast Chiropractor of the Year, 2010.’

Outside of running one the most successful practices in Orange County, he is also known for his no holds barred approach to telling it as it is, particularity when it comes to promoting an inside out approach to health and wellness.

Billy and Billy talk about the 5 factors of health and the upcoming California Jam 2016.

In This Episode:

5 Factors of Health

  1. Exercise
  2. Proper Diet
  3. Positive Mindset
  4. Proper Rest
  5. Regular Chiropractic Adjustment

California Jam 2016 | Awaken Empower Action March 18-20, 2016

Bonuses Training:

Last week I shared some of the results we aere getting from a Facebook Ad Campaign for a client.

Here's the "updated" recap:

  • 30 – 5 Star Reviews
  • 1 – 4 Star Review
  • 181 +/- Page Likes
  • 10 Referrals!
  • Ad spend so far: Only $2.31 per day = $32.40

Did you get that?! $32.40 brought in 10 referrals! He's expected to close 7-8 of those on treatment plans with an average of $1,200 - $2,000 per case. That's an estimated $8,400-16,000! Which is a 259:1 return on his investment.

NOTE: The key to this strategy was targeting his existing database of patients.

Below is a link to another training video where I show you exactly, step-by-step, how to set up a campaign on Facebook to advertise specifically to your current and existing patients.

This is a “must” for any chiropractor planning on advertising on Facebook in 2016!  Click below now! :)   http://chirocandy.com/c4

 

Dec 4, 2015

We are currently half way through with a Facebook ad campaign for a local chiropractor. I wanted to shoot a quick video and go over some of the results thus far.

Before I do, I want you to know that the key to this campaign is running ads to his existing patients only. This is not a campaign that went to the community on fb, only current and former patients.

The results for the first 2 weeks...

- 25 - 5 Star Reviews
- 1 - 4 Star Review
- 181 +/- Page Likes
- 10 Referrals!
- Ad spend so far: Only $2.31 per day = $32.40

Below is a link to another training video where I show you exactly, step-by-step, how to set up a campaign on Facebook to advertise specifically to your current and existing patients.

This is a "must" for any chiropractor planning on advertising on Facebook in 2016!

http://chirocandy.com/038

Dec 1, 2015

Dr. Jason Deitch is the founder of AmpLIFEied and co-author of the best-selling book: Discover Wellness, How Staying Healthy Can Make You Rich.

He’s been passionate about sharing the chiropractic message for almost two decades. He’s one of the profession’s most prominent thought leaders and communications strategists working with an exclusive group of the chiropractic profession’s most prominent institutions, organizations, associations and most successful chiropractors.

Today, Dr Jason sits down with Billy to discuss 3 essential steps to grow your impact & practice in 2016.

In This Episode:

  1. Look Presentable: Put your Best Face Forward
  2. Post Great Content Daily
  3. Build Professional Social Media Platforms

Tools Discussed:

Get AmpLIFEied: mypracticeamplifeied.com

 

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