This is a solo episode where Billy shares what he believes is ESSENTIAL for you to have a truly successful 2016.
In This Episode:
- Marketing Plan
- Plan out a yearly marketing calendar - Firm Grasp of Facebook Marketing and Strategies
- No how to generate leads using FB, not just build brand awareness.
[Content] Get AmpLIFEied: mypracticeamplifeied.com
[Lead Generation Strategies] C4 - Join now for only $1: chirocandy.com/c4 - Take Full Advantage of Your Google Local Listing
Google.com/Business - Write A Book
Write it yourself [Instant Influencer Training] C4 - Join now for only $1: chirocandy.com/c4
Let Billy write it for you: Contact Billy - Relationship With THE Creator
Jer 29:11
John 14
Billy sits down with Dr. Aaron Gumm to discuss his new program, Blueprint To Neuropathy. His success rate for treating peripheral neuropathy is incredible! Put first, here is a little of Dr. Gumms backstory...
It was by God’s grace, that Dr. Gumm DC, D.PSc ,has been led to do what he does. As a young college graduate, he was a nationally ranked college athlete, trained for the Olympic trials. His passion has always been health, wellness, and performance. He had to be an expert at an early age in order to compete at a national and global level in his sport.
Soon after graduation, his passion for health led him to pursue a career with Novartis, a global pharmaceutical company. Novarits sells pharmaceuticals, but also represented a medical nutrition division. His job was to educate hospital systems and specialty doctors about the benefits of medical nutrition versus nutrition through TPN, an intravenous nutrient delivery process. He spoke with some of the best doctors and hospital coordinators in the country regarding what was best for helping patients regain their health.
After numerous meetings and conversations he had a couple of realizations that shocked him. First, he realized that our healthcare system was not a “health” care system; it’s “sick” care system, a “disease” management system. We go to the doctor, get diagnosed with a disease or illness, then get a medication, injection, or surgery. The real reason why we have this illness is never addressed.
- I was blessed to have helped Dr. Gumm write his book. Here he is, just weeks after it was published, on one of the morning news shows in his area.
Dr. Gumm has developed an incredible program called Blueprint To Neuropathy. Other DCs using his program started collecting between 30-50K per month only a few months after implementing the program. Not only that, but according to Dr Gumm, his success rate for treating patients with peripheral neuropathy is between 90-95%!
Register For The Webinar:
"Learn how to implement effective neuropathy protocols into your practice!"
Date: December 31, 2015
Time: 12pm CST (10am PST/1pm EST)
http://chirocandy.com/neuropathy
Billy sits down this week with Antonio Centeno to discuss men's style.
Antonio Centeno, the founder of Real Men Real Style.
The idea for Real Men Real Style started soon after he founded ATailoredSuit.com. In an early effort to make his company more scalable, he tried to head off questions he knew his future clients would have by building an online library about how to properly wear suits, dress shirts, sports jackets, and other professional clothes. What he hadn’t realized is that by building this content he tapped into the internet’s hunger for solid authoritative content that is both detailed and clearly laid out. By creating a safe and private place where men could learn the foundations of style at their own pace, he gained a loyal following.
Fast forward three years: A Tailored Suit is doing well, and he wanted to expand outside of the confines of custom high end menswear. Antonio wanted to answer your questions about casual style and go into greater detail across more mediums when it comes to exactly how to dress and build your wardrobe.
Tools Discussed in This Episode:
Power of the Interchangeable Wardrobe - 14 pieces of clothes, 120 outfits!
On this week's episode, Billy interviews Dr. Christopher Kent.
Dr. Kent is a co-founder of the Chiropractic Leadership Alliance, Co-Founder of OnPurpose, Founder of Advanced Subluxation Training, Founder of ChiroStrokeMyth, and the author of Chiropractic Insights. His passion for facilitating human empowerment led him to the chiropractic profession, where he has served as a practitioner, educator, author, lecturer, and researcher. Dr. Kent graduated from Palmer College in Davenport, IA, in 1973.
Following graduation, Dr. Kent joined the Palmer faculty. While at Palmer, he was elected president of the faculty senate and worked as a principal investigator in the research department. Dr. Kent left Davenport and moved to Florida to practice full-time. He qualified as  specialist in chiropractic diagnostic imaging, was named a Fellow of the College of Chiropractic Imaging, and completed visiting fellowship programs in magnetic resonance imaging. He also served as an associate professor at Palmer-West in California.
Acknowledged as one of the brightest minds in chiropractic, Dr. Kent returned to New Jersey in 1990 to continue the in-depth research on surface EMG that he had started several years earlier with colleague and friend, Dr. Gentempo. His vision was to develop technologies that would objectively demonstrate manifestations of nerve interference and ultimately provide certainty for chiropractors and their patients. Along the way, Dr. Kent was recognized as “Chiropractic Researcher of the Year” in 1991 by the International Chiropractors Association (ICA). He was also named ICA’s “Chiropractor of the Year” in 1998. In June 2001, Dr. Kent was elected Chair of the United Nations Non-Governmental Organization (NGO) Health Committee, the first chiropractor to hold that office. In 2007, Dr. Kent was honored with the first Lifetime Achievement Award bestowed by Life University.
For over 35 years, Dr. Kent has been committed to developing improved clinical strategies, and securing the future of chiropractic. An attorney as well as a chiropractor, Dr. Kent is a member of the California bar. Dr. Kent’s ability to integrate the philosophy and science of chiropractic is legendary.
Billy and Dr. Kent discuss chiropractic philosophy and certainty.
In this episode:
TIC-trinity
- Adaptability
- Epigenetics
- Salutogenics
More from Dr. Kent:
On Purpose: chiroonpurpose.com
Facebook: facebook.com/DrChristopherKent
This week on ChiroCandy, Billy Sticker sit's down with chiropractic rockstar, Dr. Billy DeMoss.
An energetic and charismatic speaker with a hardcore heavy metal attitude, Billy D, has gained international notoriety for hosting the world’s largest chiropractic party, California Jam; the chiropractic festival of philosophy, rock n roll and inspiration. He also started a philosophy group called the Dead Chiropractic Society to perpetuate the principles, history and philosophy of chiropractic. Based in Newport Beach, California, Billy D’s business savvy combined with his significant contributions to the advancement of the chiropractic profession worldwide has earned him the title of ‘West Coast Chiropractor of the Year, 2010.’
Outside of running one the most successful practices in Orange County, he is also known for his no holds barred approach to telling it as it is, particularity when it comes to promoting an inside out approach to health and wellness.
Billy and Billy talk about the 5 factors of health and the upcoming California Jam 2016.
In This Episode:
5 Factors of Health
- Exercise
- Proper Diet
- Positive Mindset
- Proper Rest
- Regular Chiropractic Adjustment
California Jam 2016 | Awaken Empower Action March 18-20, 2016
Bonuses Training:
Last week I shared some of the results we aere getting from a Facebook Ad Campaign for a client.
Here's the "updated" recap:
- 30 – 5 Star Reviews
- 1 – 4 Star Review
- 181 +/- Page Likes
- 10 Referrals!
- Ad spend so far: Only $2.31 per day = $32.40
Did you get that?! $32.40 brought in 10 referrals! He's expected to close 7-8 of those on treatment plans with an average of $1,200 - $2,000 per case. That's an estimated $8,400-16,000! Which is a 259:1 return on his investment.
NOTE: The key to this strategy was targeting his existing database of patients.
Below is a link to another training video where I show you exactly, step-by-step, how to set up a campaign on Facebook to advertise specifically to your current and existing patients.
This is a “must” for any chiropractor planning on advertising on Facebook in 2016! Click below now! :) http://chirocandy.com/c4
We are currently half way through with a Facebook ad campaign for a local chiropractor. I wanted to shoot a quick video and go over some of the results thus far.
Before I do, I want you to know that the key to this campaign is running ads to his existing patients only. This is not a campaign that went to the community on fb, only current and former patients.
The results for the first 2 weeks...
- 25 - 5 Star Reviews
- 1 - 4 Star Review
- 181 +/- Page Likes
- 10 Referrals!
- Ad spend so far: Only $2.31 per day = $32.40
Below is a link to another training video where I show you exactly, step-by-step, how to set up a campaign on Facebook to advertise specifically to your current and existing patients.
This is a "must" for any chiropractor planning on advertising on Facebook in 2016!
http://chirocandy.com/038
Dr. Jason Deitch is the founder of AmpLIFEied and co-author of the best-selling book: Discover Wellness, How Staying Healthy Can Make You Rich.
He’s been passionate about sharing the chiropractic message for almost two decades. He’s one of the profession’s most prominent thought leaders and communications strategists working with an exclusive group of the chiropractic profession’s most prominent institutions, organizations, associations and most successful chiropractors.
Today, Dr Jason sits down with Billy to discuss 3 essential steps to grow your impact & practice in 2016.
In This Episode:
- Look Presentable: Put your Best Face Forward
- Post Great Content Daily
- Build Professional Social Media Platforms
Tools Discussed:
Get AmpLIFEied: mypracticeamplifeied.com
Billy's first introduction into the world of internet marketing was through a book by Robert Allen called, Multiple Streams of Internet Income. It was in that book that Billy first heard the name, Yanik Silver. In this episode, Billy sits down with Yanik Silver to discuss building an evolved enterprise.
Yanik Silver is an entrepreneur, author, and well-known digital marketing expert. Yanik is the founder of Maverick Business Adventures, an invitation-only club for high net worth and adventurous entrepreneurs.
Yanik came to the United States at the age of two, when his parents emigrated from Russia. He began by selling medical equipment for his father's College Park, MD medical supply business at age 14. In 1998, Yanik undertook his first entrepreneurial venture: a $900 marketing course for cosmetic surgeons. By the time he was 26, he was making $10,000 to $15,000 a month teaching physicians how to improve their sales.
Yanik used $1,800 of investment capital to launch "Instant Sales Letters," a Web 1.0 service that provided writing templates for sales letters. According to Forbes, he's produced more than half a dozen seven figure online businesses since then.
Yanik, a self-described "adventure junkie," founded Maverick Business Adventure (MBA) & Maverick 1000 in 2008. MBA mixes high-thrill adventure and intimate entrepreneurial networking. The group is invitation only, and entrepreneurs worth or earning more than $1 million are eligible. The cost to join is $15,000.
The club has scuba dived off Iceland's Silfra Ravine, been off-road racing with Jesse James, annually spend a week at Richard Branson's Necker Island, had simulation dogfights in World War II–era planes, and featured sessions with Tony Hawk, John Paul DeJoria, Jesse James, and Sir Richard Branson. MBA is also a philanthropic organization and Yanik says he has "a goal by 2020 of getting 10,000 young entrepreneurs aged 13–23 to start their own companies.
Resources Mentioned In this Episode:
Get the Evolved Enterprise Book!
This is a special Friday Bonus episode with Dr. Mike Reid. We discuss his and Dr. Cherine Vanwagner's New 3 Part Video Training Series: Transform Power Workshops
In the training you'll learn:
- 3 compelling reasons to perform a monthly workshop
- The rule of non-repetition…to save your tons of time and maximize your results
- Why we market 30 days out to fill our rooms
- How Dr. Cherine got into 15 companies and attracted 200+ new patients
- Survey says..."Topics Patients Want To Hear". Stress, Energy, and...
- How we generated $23,000 our first night with product sales and new patients
Access Your Training Videos Here: chirocandy.com/transform (my affiliate link. If you do decide this program can help grow your practice and make an investment, I will receive a commission. Thank you in advance :) )
Today Billy is joined by Dr. Matt Hubbard to discusses 3 keys of a successful chiropractor.
Dr. Matt is former president of the California Chiropractic Association. He is also a sought after speaker and chiropractic coach with an unbelievable passion for the profession.
A graduate of Westmont College, Dr. Matt Hubbard holds a BA in Kinesiology and Psychology and a Doctorate in Chiropractic from Life Chiropractic College West. In his chiropractic office he specializes in pediatrics, wellness preventative care and new forms of proactive progressive rehab. His back ground in sports training and human performance is what sets his unique ability and talent apart in the profession.
In 2004, Dr. Matt started Convoy Village Chiropractic, which is now True Chiropractic. True Chiropractic is San Diego’s largest chiropractic office, has trained 100’s of doctors from around the world, and is expanding to multiple locations. Doctors from all over have come to shadow anywhere from one day, up to a year for specific training. Dr Hubbard’s program is called “Shadow Dr. Matt” and currently has a waiting list for this program.
From This Episode:
- If you are a chiropractor who has lost their way, Go Find It!
- Hangout with passionate DCs
- Desire to go to your practice! - Establish Your Core Values and Principles
- Write them down.
- Share them.
- Stand on them! - Hardwork & Homework
- Hard work = practice building
- Home work = family building! Priority!
Tools Discussed:
CoffeeBreakMarriageAgenda Free PDF Download
Expectation Therapy By Art Costello (affiliate link to Amazon)
Power of Focus By Jack Canfield and Mark Victor Hansen (affiliate link to Amazon)
Find Dr. Matt Hubbard:
Facebook.com/truechiropracticcalifornia
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: (Currently 50% off) Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.
Billy Sticker sits down this week with reputation management expert, Scott Smith, to discuss 5 star reputation management.
Scott N. Smith helps small business owners and business professional grow through the creation and implementation of marketing strategies that work. Always on the leading edge of “what’s working now,” Scott loves to see transformative businesses take off while business owners are freed up to do what they do best.
Scott also has a 25 year track record of speaking, having delivered over 5000 live talks over that time. Scott Smith currently is asked to speak to churches, organizations and businesses about making strategic growth happen. Scott lives in Atlanta Georgia with his wife of 20 years and his daughter.
FREE Gift ($2000 Value!)
Scott’s company is graciously covering the production costs ($2000 value) of one of their “review branding commercials” for the first 20 of our listeners in exchange for their testimonial on the product. You really need to see the amazing value of what he’s offering. To get started click here.
More From Scott N. Smith
WorldTouchCompany.com (From the site) At WorldTouch, our mission is to create solutions that help local business owners and professional reach their business growth goals.
We do that by offering world class, synergistic Internet marketing solutions that achieve market leadership while you focus on
running your business.
We are driven by our passion for understanding the evolving digital marketplace and by our curiosity to explore new strategies.
Scott N. Smith is the CEO and Lead Strategist at WorldTouch, providing over a decade of Internet marketing knowledge and leadership to our multinational team.
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.
Billy Sticker sits down this week with Mile High Chiro founder, Dr. Daniel Knowles. Dr. Daniel discusses rediscovering your chiropractic purpose.
Dr. Daniel Knowles, who is known as Dr. Danny, developed the Mile High Movement, after years of experience as a successful chiropractor, consultant, mentor and teacher. He has been running his own chiropractic practice since 1997. After graduating from New York University with honors in 1992, he attended Sherman College of Straight Chiropractic, graduating in 1997 with a Doctor of Chiropractic and a Clinical Distinction Award.
From 1997 through 1999, he ran a chiropractic practice in Spartanburg, South Carolina. In 1999, he moved to Boulder, Colorado, setting up his highly successful Network Family Wellness Center. In the last dozen years, he has served thousands of patients. Also in that time, he has been a member of and/or served as an officer of numerous regional, national and international chiropractic organizations.
He serves on the Sherman College of Chiropractic Board Of Trustees (2011 to present) and is a member of the Colorado Chiropractic Association (2007-Present). As a member of the Colorado Chiropractic Wellness Alliance (2001-2009) he served as Chairman of the Board of Directors from 2002-2006 and is a Board of Directors Member. He is also a member of the International Federation of Chiropractors and Organizations (1993-Present) and World Chiropractic Alliance (1996-Present).
More From Dr. Daniel Knowles:
Lifetime Wellness Practice Coaching
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.
This week Billy Sticker sits down with legendary consultant and coach Dr. Mike Reid to discuss 10 steps to building a million dollar chiropractic practice.
Dr. Mike Reid graduated from the Canadian Memorial Chiropractic College in 1992. He started out his career knowing he wanted to make a huge impact on the Chiropractic world one day.
In 1999, Dr. Mike started coaching a small group of doctors who have since doubled, tripled or even quadrupled their practices and are now creating an extraordinary quality of life.
Today, Dr. Mike Reid is the CEO and Peak Performance Coach of the hugely successful Chiropractic Masters International, a coaching company devoted to empowering Chiropractors around the world with the tools and strategies to live the freedom-based lives of their dreams.
He was also chosen by the Creating Wellness Alliance (CWA), as their director of coaching for over 360 clinics worldwide. Dr. Mike is proud to be currently building some of the largest and most profitable practices in North America.
Dr. Mike Reid is a popular motivational speaker at venues such as Parker, EPOCS, CalJam and many other chiropractic organizations. With his passion and drive for new ideas and strategies, he is seen as one of the newest upcoming visionaries in the business of wellness.
Over the years, he has mentored hundreds of doctors in creating outrageously efficient, fun and profitable practices, enhancing health, fitness, wellness and family values, all the while still in part time practice.
This episode is sure to go down as one of the best episodes yet!
In This Episode:
- Vision
- Purpose
- Be Hungry
- Become a Chiropractic Terminator
- Turn Fear into Fuel
- Be Congruent
- Let Innate Guide You
- Get Solid with Your Rituals
- Market with Massive Action
- Be Spirit Centered
More From Dr. Mike Reid:
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.
This week is a solo episode where I, Billy Sticker, break down the fundamentals and share with you the 5 M's of Marketing.
Mindset
- Attitude & Work Effort
- You can build your dream practice
- The Edge (movie) Anthony Hopkins, Alec Baldwin - "What one man can do, another can do!"
Message
- Your Sales presentation
- P.A.S.T. (Problem, Agitate, Solution, Take Action)
- People need what you have to offer!
Market
- Who do you enjoy treating the most?
- Demographics: Male/Female, Age, Education, etc.
- Geographics: Neighborhoods, Community
- Psychographics: Values, Beliefs, etc.
Media
- How you get your message in front of your ideal market
- 20+ Tips For Building A Practice From Scratch with Dr. Tory Robson
- Online, Direct Mail, Radio, TV, etc.
Magnet
- Lead Magnet
- Ethical bribe
- Valuable content that helps build a relationship for them to begin to Know, Like & Trust you.
- Robert Cialdini: Influence - The Psychology of Persuasion (Reciprocity, Social Proof, Liking, Authority, Scarcity, Commitment & Consistency)
- Launch (Book) Jeff Walker - 3 part video series
Your sales pitch your message constructed in a way that creates desire and gets others to take action. - Billy Sticker
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.
As a second generation DC, Dr. Beau has been exposed to the idea of total wellness for over three decades. Dr. Beau represents an emerging digital generation that has proved social networking and online connectivity translates into growth and strength. His idea to meld Chiropractic with a custom engineered social network was made possible by the unique circumstances of lifelong professional exposure and the generation he was born into.
Dr. Beau Pierce serves as the CEO and Chief Innovator and works to continually develop and enhance value added digital functions that will facilitate global member interactions, awareness and resource sharing. His practice is located in Santa Maria, CA.
In this episode Billy and Dr. Beau discuss connecting the message of chiropractic to your potential patients.
In This Episode:
- Raise The Flag of The Chiropractic Lifestyle Message
- Serve Your Community
- Surround Yourself With Other Chiropractors
Find More About Dr. Beau:
Circle Of Docs: Circle of Docs is a thriving (and fast growing) community of doctors, students, chiropractic assistants, and the chiropractic world who wants to become more… more successful… more productive… more loving… MORE.
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.
Dr. MacNamara is a blogger, chiropractor, Christ-follower, coffee lover, cyclist, husband, father, podcaster, public speaker,web designer and WordPress advocate. After graduating from Logan College of Chiropractic in December of 1998, he founded, owned and operated MacNamara Chiropractic, PA, until February of 2005.
After selling his practice, Dr. MacNamara has concentrated entirely on teaching chiropractors the importance of Internet marketing. His focus includes blog consulting, blog marketing, email marketing, Internet marketing, social media consulting, social media marketing, and social media training.
He’s been featured in the Dynamic Chiropractic, DC Practice Insights and Chiropractic Economics.
Keys Discussed In This Episode
- Be patient with yourself
- Continue to learn
- Don't lose the fire for Chiropractic
Within the first second of viewing a design - before even reading a single word - we have already determined our opinion about the quality and likely trustworthiness of what we are looking at. - Jason Cranford Teague, Designer
More From Dr. MacNamara
Blogging Chiropractor: bloggingchiropractors.com **You have to check the design of this site!**
Next Generation Chiropractor: nextgenerationchiropractor.com
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.
This week Billy sits down with the one and only Shawn Stevenson.
Shawn Stevenson is a bestselling author and creator of The Model Health Show, featured as the #1 Nutrition and Fitness podcast on iTunes. A graduate of The University of Missouri - St. Louis with a background in biology and kinesiology. Shawn went on to be the founder of Advanced Integrative Health Alliance, a successful company that provides Wellness Services for both individuals and organizations worldwide. Shawn is also a dynamic keynote speaker who has spoken for TEDx, universities, and numerous organizations with outstanding reviews.
Shawn's book, Sleep Smarter, is a fun and entertaining look at how sleep impacts your mind, body, and performance, without skimping on the “how to’s” to get the sleep you really deserve.
On this episode of ChiroCandy, Billy Sticker and Shawn Stevenson discuss helping patients sleep smarter.
Tools Discussed on This Episode:
Dr Jeff Spencer's Champions Blueprint Workshop
- Sharpening the saw at Dr. Jeff Spencer's Champion's Blueprint Workshop. Shawn Stevenson, Billy Sticker and Coach Tony Adams (Usher's personal trainer).
Sleep Smarter Book: a fun and entertaining look at how sleep impacts your mind, body, and performance, without skimping on the “how to’s” to get the sleep you really deserve.
Blue Spectrum Reduction: f.lux
More From Shawn Stevenson:
Website: TheShawnStevensonModel.com
Podcast: The Model Health Show
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
This week on ChiroCandy, Billy sits down with Chiropractic Advocate, Dr. Dan Sullivan to discuss how to effectively communicating the power of a chiropractic adjustment.
Dr. Dan Sullivan is a chiropractor, speaker, author, and one of the most sought after health experts in the United States. He’s well-known for showing chiropractors the profound science and proof behind what they do to give them certainty in communicating to the public.
Dr. Sullivan’s simple and profound explanation and application will help every doctor deliver the truth to their community. Whether speaking publicly or teaching a new patient, the power of the message ignites with the truth and a vision. This truth has the power to change every clinic in every town.
Whether struggling or successful, all new or experienced chiropractors are empowered to bring life and hope to each and every community. Chiropractors are the most relevant healthcare provider in every community. It is time the world understands why!
Tips Discussed In This Episode
1. Be Bold and Certain
- Be ready and willing to have the talk.
- Be confident and willing to defend the profession
2. Know the science, not just the philosophy
3. Communicate To your Patients PCP (Primary Care Physician)
4. The Language of Today is Science
- Know the research
5. Explain That Spine is more like an organ fueling the brain, than a hard bone.
Tools Discussed
Ebook/Report: The Top 5 Scientific Studies Every Chiropractor Should Know
Website: chiropracticadvocate.com
Other Tools:
FREE Marketing Strategy Session.- For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he's looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Jared Yellin has been an entrepreneur since graduating early from the Kelley School of Business at Indiana University. Upon earning his degree, Jared launched a reverse mortgage startup company in Chicago, spent time on Wall Street, worked closely with Dr. Patrick Gentempo at CLA/CWA, initiated the rapid expansion of a health and wellness franchise, participated in a large Merger and Acquisition of a nutraceutical company, became a speaker for small business owners, undergraduate students, entrepreneurs, etc. and most recently launched Synduit LLC in July 2011.
Jared Yellin is the Founder of SYNPRACTIC (Parent company: Synduit) which is the first automated marketing department which is specifically designed and engineered for chiropractors. Although he is not a chiropractor, Jared is the ultimate ambassador for the profession and has made it his life mission to ensure that chiropractic becomes the go-to source in healthcare.
Jared is also a sought after speaker and regularly graces the stage in front of chiropractors, health coaches, marketers, aspiring entrepreneurs, and a variety of other industries as well. He focuses on helping people learn the Synduit Communication Paradigm and how to Establish Emolectual Connections. The audience is always left in an inspired state and with the skills to effectively engage their audience, while building a movement of raving fans.
When Jared is not being his visionary and entrepreneurial self (which is rare!) his passion is the world of personal development, health and wellness, and spending time with his family (his engagement video went VIRAL!).
Today Jared and Billy discuss how to automate your marketing.
Things Discussed in this episode:
- You Must Have a 12 Month Marketing Plan
- Automate IT
- Know what your doing every month
- Have it written down - Marketing Should Be Education and Relationship Based
- Patients are looking for the chiropractic lifestyle, they just don't know to call it chiropractic.
- They don't want to be on medications.
- They want to live with energy and vitality.
- They want to raise healthy family.
- They want to live a health and wellness oriented lifestyle. - Only work with patients that you want to work with.
- Be intentional with your marketing to attract your ideal patient.
Tools Discussed:
SYNPRACTIC: With SYNPRACTIC's automated marketing platform and fully-built marketing plans, you'll have more time to grow your business and benefit your community. Click Here To Learn More
Other Resources:
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000's of dollars in free publicity. I have helped several chiropractors do just that.
This week we visit with Dr. Ed Osburn of The Chiropractic Philanthropist.
Dr. Ed practiced for 14 years–creating a thriving family wellness office with his equally enthusiastic wife, Dr. Karen Osburn.
He was forced to exit his dream practice after being diagnosed with a severe illness. However he knew that he had to bounce back and become part of the profession he loved.
Dr. Ed has developed a strong following of chiropractors worldwide through hosting his podcast, The Chiropractic Philanthropist. He continues to give back to the profession by developing tools such as TCP Academy, coaching and public speaking. In this episode we discuss how to supercharge your practice and profits podcasting.
Things Discussed in this episode:
You Need A Podcast
- Just has you MUST have a website, you will one day HAVE to have a podcast.
- Patient Attraction
- Patient Education
- Patient Reactivation
- It's Intimate
- Builds Trust
- It's always out there.
- Builds authority
- Evergreen
- Much much more.
Tools Discussed:
Suru App: Organize | Outline | To-Do iTunes Store (Not currently available on Android... another reason you need a iPhone)
Find Dr. Ed Osburn:
Previous ChiroCandy Interview: CC 011 | Establishing Yourself As The Expert
Podcast: The Chiropractic Philanthropist
Website: DrEdOsburn.com
This week Dr. Mark Wade discuss how to land your first professional sports team.
Dr. Mark Wade is the co-founder of the American Posture Institute with a combined experience of more than 10 years. Dr. Wade has a passion for posture and health that has driven him to become one of the best Postural Practitioner in the world. Dr. Wade values the importance of increasing knowledge and advancing his ability to help others. Having graduated with dual degrees in chemistry and biology, he then raised his education to the highest level, by becoming a Doctor in Chiropractic. From this point forward as a chiropractic physician Dr. Wade has obtained a PhD in Public Health, establishing him as one of the few Postural Practitioners in the world to obtain this.
Having a vast level of knowledge and experience Dr. Wade honed his skills specifically through many levels of postural specializations such as: Certified Postural Exercise Professional, Certified Postural Expert, Certified Functional Patterns Practitioner as well as becoming a Posturologist.
Dr. Wade is the creator of the internationally renown posture programs, 12 Weeks To Better Posture™ and FITPosture™ as well as the developer of the CPC (Complete Posture Correction™) Protocol. Dr. Wade is also the inventor of the ‘Spinal Push Test’, which is used for detection of postural instability.
Dr. Wade has been a featured speaker all over the world including the International Functional Medicine Conference in 2014, as an expert in posture and health. His opinion on posture and function is valued as one of the highest levels of expertise in posture.
Dr. Wade has published research in the field of Posture correlating the importance of posture for children in public schools, as well as having written for local and international publications. Dr. Wade has also written several books on the topics of posture, self-development, and co-authored the textbook “Principles of Posturology”.
Clinically Dr. Wade has worked with professional athletes and sports teams in every major sports arena and boasts a total of 7 national championships from 5 different sports teams. Dr. Wade has served as the official Postural Practitioner for the 4 Time National Champions – Parma Panthers. He has become widely known for his ability to help individual athletes and teams perform at their maximum potential. In addition to his clinical work Dr. Wade also trains other health professionals to become postural experts,
and helped develop what is considered the best postural certification program in the world.
Discussed In This Episode:
- No your UEP (Unique Expert Position)
- Look the Part
- Talk their lingo
- Be congruent
- Hang up sports memorabilia etc.
- Start Small
- Get a referral
- How to get paid
- Exchange for service
- Publicity
- Paid a stipend
- Athletes cover payment
Tools Discussed In This Episode:
Free Gift!: How To Land Your First Sports Team eBook
Certified Posture Expert Free Training
Episode 020 | Posture By Design with Dr. Krista Burns
This week Bruce Reimer of Chirowealth Learning Systems, share how you can capture an extra $50,000 to $100,000 per year that is otherwise lost to debt, taxes and poor money management. This can translate into millions of dollars over your career.
Trained as a naturopath, Bruce Reimer has over 35 years in the financial services industry. He has successfully coached over 1,200 chiropractic clients over the last 15 years to cut taxes, wipe out debt and keep more of their practice profits.
Bruce is highly skilled in the area of business management and finance. Bruce possesses the rarely found attributes of a master coach or “Talent Whisperer.” More specifically, he could be called a “Wealth Whisperer” for his uncommon ability to take chiropractors who would never achieve financial freedom in their lifetimes and direct them to lives of uncommon prosperity.
Listen as Bruce shares how you can discover chiropractic financial freedom.
More From Bruce Reimer Online:
FREE Gift!: The Financial Freedom MANIFESTO For The Chiropractic Profession.
Free 15 minute phone consultation with Bruce: SpeakToBruce.com
Other Resources:
DCInstantInfluencer: A free webinar where you will learn everything you need to know to plan, write, edit, design, print and publish your book. In this webinar I show you everything, A to Z, you need to know to get published and start using your book to grow your practice!
This week we visit with Dr. David Jockers, who is absolutely crushing it building a Worldwide Fan base. He is have a tremendous impact on the health and wellness of people from around the globe.
Dr. David Jockers is a Maximized Living doctor, corrective care chiropractor, nutritionist, exercise physiologist, and certified strength & conditioning specialist. He currently owns and operates Exodus Health Center in Kennesaw, Georgia.
His experience working with thousands of individuals has given him a level of expertise in the field. He is a member of the Performance Enhancement Team for the Maximized Living Wellness Advisory Council where he had the privilege of traveling to London to help the USA athletes win the gold in 2012. He was also honored to be a part of the USGA Wellness team where he had the privilege of working with various athletes and coaches at the 2014 US Open Golf Tournament in Pinehurst, North Carolina.
He is a leading writer for “NaturalNews,” “NaturalHealth 365,” “Organic Lifestyle Magazine” and “PrimalDocs” which are four of the top online health publications in the world. He is also on the expert panel for the popular “South African Journal of Natural Medicine.” He has well over 1000 professionally published natural health articles all over the internet and in-print magazines.
He is also the author of the best-selling book “SuperCharge Your Brain” the complete guide to radically improve your mood, memory and mindset. Dr Jockers is a sought after speaker around the country on such topics as weight loss, brain health, functional exercise, natural detoxification, and disease prevention.
Listen as Dr. Jockers shares how you too can build worldwide influence.
In This Episode:
Have Faith
1. Find Your Purpose
2. Leave a Legacy
3. Develop Worldwide Influence
Follow Dr. David Jockers Online:
Facebook: facebook.com/DrDavidJockers
Website: DrJockers.com
Other Resources:
DCInstantInfluencer: A free webinar where you will learn everything you need to know to plan, write, edit, design, print and publish your book. In this webinar I show you everything, A to Z, you need to know to get published and start using your book to grow your practice!
All the way from Italy, this week we visit with posture expert, Dr. Krista Burns.
Dr. Krista Burns, co-founder of the American Posture Institute, is dedicated to being the world’s leading professional resource for Posture-related information, technology, products, and correction systems.
Dr. Burns has created and implemented a publicly recognized posture program called “Better Posture for Brighter Futures” which is being implemented in Italian schools. She is the Founder of “Posture By Design” Seminars which helps other healthcare specialists aspiring to become experts in posture learn the fundamentals of Posturology, and how to implement them into their practices. She is also the founder and President of the European League of Chiropractic Women, an organization dedicated to the advancement of women in the chiropractic profession.
In addition to her professional accomplishments, she has always had a love for fitness. Before entering chiropractic college Krista was a competitive member of the United States Freestyle Ski Team, and a qualifier for the US National Championships and North American Competition skiing circuit. Her love for sports continues today, as she is currently a nationally recognized fitness competitor in the category of Bikini Bodybuilding. In 2014 she was the Italian Grand Prix Overall Champion, she finished 3rd overall in the IBFA Bodybuilding World Championships, and 4th in the Italian Natural Bodybuilding Championships.
Discussed In This Episode:
Focusing On Posture:
1. Increased Patient Communication
- Understanding
- Knowing what to do next
- Referrals. they can explain it.
2. Posture Imaging
- They look at their images.
- They tell you what they see
- They take images home and show spouse.
3. Posture Workshops
- Speciality
- Market on social media, Facebook, LinkedIn, etc.
Tools Discussed:
Posture Pro Software
Resource Guide: 24 Research Studies Every Posture Expert Needs To Know
This week we discuss the content of my book 3 Simple Steps For Marketing Your Local Business Online.
Things Discussed In This Episode:
Robert Cialdini's, Influence: The Psychology of Persuasion
1. Reciprocity
2. Social Proof
3. Liking
4. Authority
5. Scarcity
6. Commitment and Consistency
3 Simple Steps For Marketing:
1. What Is Your Purpose Online?
2. Planning Your Marketing
3. Creating Your Presence
The 5 C's Of Social Media Marketing
1. Crowd: Everyone
2. Community: Your Prospects
3. Concerns: Problems of Your Prospects You Can Solve
4. Content: Creating Valuable Content That Addresses The Concerns of Your Community
5. Customer: Turning The Community into Customers (Patients)
Past Episode Discussed:
Dr. Tory Robson Interview Part 1
Dr. Tory Robson Interview Part 2
Dr. Matthew Loop Interview
Chris Burfield Interview
Dr. Ed Osburn