This week we talk about how writing a book can help you grow your practice.
According to a USA Today survey, 82% of Americans want to write a book. That means 8 out of 10 people want to write a book. I think this is incorrect. I think most of them want to "have written" a book... not actually write it themselves. Let's face it, writing a book can be a daunting task. I developed a step-by-step formula to plan, organize, write, edit, design, and print your book. There is a way to make this process simple.
I have written 4 books, 3 of which were written in only three weeks each. And now I want to help you write your book.
Things Discussed In This Episode:
1. You Have A Book In You
- Legacy
- Grow Your Practice
2. No Greater Time In History To Be A Chiropractor
- Acceptance
- Internet/Social Media
3. Invest In Yourself
- Time
- Money
- Become more valuable
How would I grow a New Practice?
1. Start on a book (DCInstantInfluencer)
2. Join 1-2 group fitness classes - (Dr. Tory Robison)
- always wearing Practice Branded gear (t-shirts, etc.)
3. Other Businesses: Lunch-and-Learns
4. Dinner Talks (Dr. Zaino)
5. Screenings (Dr. Tabor Smith)
6. Publicity from book
- Radio, TV, Magazine, Etc.
Connect With Billy Online (That's me:-)):
Twitter: @billysticker
Facebook: /billysticker
Instagram: @billysticker
Tools Discussed:
DC Instant Influencer - By Billy Sticker
The Screener - By Dr. Tabor Smith
Dynamic Dinner - By Dr. Chris Zaino
This week on ChiroCandy, we talk with Dr. Chris Zaino.
Dr. Chris Zaino D.C. and his wife, Whitney, are the founders of Abundant Life Chiropractic in Houston, Texas, one of the highest-volume Chiropractic clinics in the world, which serves 2,400+ patients per week.
As a visionary leader and internationally-acclaimed speaker, Dr. Zaino has spread the wellness message globally for the past four years. He dedicates his life to help improve and help people transform their lives and maximize their potential.
Dr. Zaino’s experience and decorated career speak volumes of his knowledge base and concern for healthy living. An avid researcher, Dr. Zaino consistently and passionately teaches his patients on Function, Food, Fitness, Finances, and Future. Through many life experiences, like becoming Mr. America in 1998 and facing a life threatening disease, he is seasoned and experienced with the ups and downs people experience with the human body.
On this episode we discuss how to build your practice through dinner talks and his Dynamic Dinner program.
Things Discussed In This Episode:
1. Have A Purpose Bigger Than Your Fear
2. Predictable Systems (Congruent)
3. Predictable Communication
4. Though Leaders
5. Law of Diminishing Intent /Speed of Implementation
Find Dr. Chris Zaino Online
Website: Chiro Though Leaders
Dynamic Dinner: Free Video Training
This week we visit with Dr. Michael Beck of Ultimate Chiropractic Ads.
Dr. Michael Beck took his first practice from near bankruptcy to over $30k a month using new marketing strategies he learned from top marketing experts. These included chiropractic newspaper/magazine display ads, internet and email marketing, yellow pages, networking and more. Dr. Beck is also an experienced copywriter and has written successful copy for very high conversion websites and newspaper ads.
Dr. Beck is a graduate of Parker Chiroprctic a College, President and owner of DC Practice Tools, LLC a developer of marketing tools for chiropractic doctors. He currently lives in the hill country of central Texas with his Proverbs 31 wife and 6 wonderful children.
Today Dr. Beck talks with Billy about effective chiropractic advertising.
Things Discussed In This Episode:
Focus: Marketing & Processing Patients
1. What kind of patients are your favorite?
2. Make learning how to market a Priority
3. Set up 3-5 New Patient Streams
Find Dr. Michael Beck Online
Website: Ultimate Chiropractic Ads
Email: support@dcpracticetools.com
This week we visit with Dr. Brett Axelrod with The Markson Connection.
Dr. Axelrod is a Professional Certified Life Coach and co-founder of The Markson Connection, a unique, program carefully hand-crafted for an exclusive “tribe” of synergistic chiropractors seeking to build practices and lives that are truly successful and significant. The “tribal concept” of The Markson Connection focuses on building your Best Practice Ever, Discovering you Authentic Self, and enjoying a life filled with Abundance and Prosperity.
He built a high volume multi-doctor practice that runs like a Swiss watch, earning him recognition as Chiropractor of the Year in 1999. A popular and entertaining speaker, his colorful application of sports metaphors and principles make him an outstanding and productive coach. He has spoken internationally for Parker Seminars, The Masters Circle, and The United Chiropractic Association in London. Dr. Axelrod knows the value of hard work and high standards, and brings passion and exuberance to everything he does, both in his practice and in his interaction with coaching members.
Things Discussed In This Episode:
Be - Do - Have:
You have to Be (Believe) Before you can Do.
You have to Do before you can Have.
4 Pillars Of Chiropractic Success
1. Head Space
2. Philosophy
3. Systems & Procedures
4. Marketing
What are your weaknesses?
Big 4 (Head Space)
1. Written Goals
2. Affirmation
3. Meditation
4. Visualization
Reprogram your mind from failure thinking to success thinking.
Website: The Markson Connection
Email: brett@themarksonconnection.com
Webinar July 15, 2015: The Marketing Mindset of a Million Dollar Practice
This week we visit with Dr. Eric Kaplan with Concierge Coaches.
#1 Best-selling author, Dr. Eric Kaplan, has been featured on the Dr. Oz show, Good Morning America, Primetime Live, Montel Williams, as well as CNBC, ABC, NBC, and Fox.
He is currently CEO of Concierge Coaches, where he and Dr. Perry Bard help chiropractors all over the United States transform their practices. Many of their clients become totally debt free in 18-24 months. Dr Kaplan says, "We do this by teaching our doctors a complete system, of patient management, marketing, while maintaining a low overhead, low-stress practice that can give you the freedom to enjoy annual vacations and begin loving life and your practice once again."
In this episode, the focus is on being great, not just good.
Things Discussed in this episode:
1. Write a Book
- Best business card a doctor can have.
2. Start doing Lectures Again
- Dinner Talks
- In Office Classes
- Lunch Talks
3. Be Great, Not Good
- Book "Good To Great" by Jim Collins
- You Represent The Chiropractic Profession
- You owe it to yourself to be the best. For you, your patients, and the profession.
- Why should they choose you?
Find Dr. Eric Kaplan:
Website: Concierge Coaches
Book: 5 Minute Motivator
Other Tools Discussed:
Webinar: How To Write A Book
This week we continue our discussion with Dr. Tory Robson of Winner's Edge Consulting.
Robson graduated from Montana State University while simultaneously serving a 6 year term in the US Air Force. Being turned-on to chiropractic, he then graduated from NWHSU in 1995. Robson has personally designed and owned 5 chiropractic practices plus designed and revamped countless others for DCs all over the country.
Due to demand from the profession, Robson created WINNERSEDGE Chiropractic Consulting to teach his innovative and time tested systems. Every week he consults as many as 100 DC’s from all over the country and helps them create practices and personal lives of highest level in the profession today.
His Chiropractic Success Video Series reaches thousands of DC’s around the world every month. He has produced more than 500 Chiropractic Success Videos, authored 20 True Chiro Success Audio Sets. He is the Author of "The Image Doctor" How your Self Image is the key to your Success and the CD Workbook set titled, “The 7 Pillars of Personal and Professional Success.” Plus has created the TRUE Chiro Success Seminar and Training Series consisting of 14 chiropractic success events each year including the one of a kind WINNERSEDGE DC Bootcamp. In addition, Robson has over 5000 coaching calls each year guiding and inspiring chiropractors to serve their communities at their best.
Robson consults and still practices out of his office in Eden Prairie Minnesota. He is committed to helping DC's build the smartest, most efficient, credible, and most successful practices in the world while simultaneously enjoying greatness in all areas of life.
This episode is a continuation of our last interview. Here Dr. Robson gives a blueprint for building a practice from scratch.
Practice Growth only built on 4 things:
Find Dr. Tory Robson:
Website: Winners Edge Consulting
This week we visit with Dr. Tory Robson of Winner's Edge Consulting.
Robson graduated from Montana State University while simultaneously serving a 6 year term in the US Air Force. Being turned-on to chiropractic, he then graduated from NWHSU in 1995. Robson has personally designed and owned 5 chiropractic practices plus designed and revamped countless others for DCs all over the country.
Due to demand from the profession, Robson created WINNERSEDGE Chiropractic Consulting to teach his innovative and time tested systems. Every week he consults as many as 100 DC’s from all over the country and helps them create practices and personal lives of highest level in the profession today.
His Chiropractic Success Video Series reaches thousands of DC’s around the world every month. He has produced more than 500 Chiropractic Success Videos, authored 20 True Chiro Success Audio Sets. He is the Author of "The Image Doctor" How your Self Image is the key to your Success and the CD Workbook set titled, “The 7 Pillars of Personal and Professional Success.” Plus has created the TRUE Chiro Success Seminar and Training Series consisting of 14 chiropractic success events each year including the one of a kind WINNERSEDGE DC Bootcamp. In addition, Robson has over 5000 coaching calls each year guiding and inspiring chiropractors to serve their communities at their best.
Robson consults and still practices out of his office in Eden Prairie Minnesota. He is committed to helping DC's build the smartest, most efficient, credible, and most successful practices in the world while simultaneously enjoying greatness in all areas of life.
Tory delivered such great value for almost an hour. Because of that, this interview will be broken down into a 2-part episodes.
In this episode, the focus is on how to increase your PVA (Patient Visit Average).
Things Discussed in this episode:
1. Debt Elimination - DC killer
- business card = Pay Some Now (Function Keys)
- list all debts
- smallest debt (regardless of % rates) = attack = Pay some daily
2. Treatment Time Limitation
- 240 minutes mornings/weeks
- 120 afternoon (720 (?) minutes per week seeing pst)
- Focus on quality | Limited volume
3. Teach you a sentence: “Re-sign Language”
- growth of your practice hinges on PVA Increase 5- 10
- NP = 3 points of tension:
- Asking them to come in: Initial Consult
- Report of Findings: Tell them “Let’s Do This…” "Let's get you rescheduled..."
- Getting them to stay: Wellness
Secret sentence to make an extra 50-100K this year:
“(If) You had it your way, how often would you go to the chiropractor, don’t say everyday like most people do. Of course around here we all go once a week now what would you do?”
- You had it your way
- How often would you go to the chiropractor
- Don't say everyday like most people do
- Of course, around here we all go once a week now
- What would you do?
Find Dr. Tory Robson:
Website: Winner's Edge Consulting
This week we visit with Dr. Ed Osburn of The Chiropractic Philanthropist.
Dr. Ed practiced for 14 years–creating a thriving family wellness office with his equally enthusiastic wife, Dr. Karen Osburn.
He was forced to exit his dream practice after being diagnosed with a severe illness. However he knew that he had to bounce back and become part of the profession he loved.
Dr. Ed has developed a strong following of chiropractors worldwide through hosting his podcast, The Chiropractic Philanthropist. He continues to give back to the profession by developing tools such as TCP Academy, coaching and public speaking. In this episode we discuss establishing yourself as THE authority in your market.
Things Discussed in this episode:
1. You must have systems.
- Patient Systems
- Marketing Systems
- Etc.
2. Become an Authority:
- Be in every space
- Audio/Podcast
- Write a book
- Social Media: FB, Twitter, YouTube, Instagram, etc.
Starting a New Practice:
Chamber of Commerce
Screening
Health Talks
Coach/Mentor
Tools Discussed:
Find Dr. Ed Osburn:
Podcast: The Chiropractic Philanthropist
Website: DrEdOsburn.com
In this episode of ChiroCandy we visit with Matt Prados of ChiroTraffic.com.
Matt comes from a long line of chiropractors. Both of his parents were DCs. There are actually over 70 chiropractors in his family tree, so you may just be related :).
He has worked in offices as a CA. He has also ran several 7 figure and multiple 7 figure businesses.
In this episode we will look at the fundamentals of a successful chiropractic website to generate quality patients to your practice.
Things Discussed in this episode:
1. Ask yourself: Who is your ideal patient?
2. Think about your website from your ideal patients point of you.
– Why are they at your site? They are normally there to get out of pain.
3. Lead with getting them out of pain, then wellness care.
Market to what they want, give them that AND what they need.
4. Get google reviews… starting today!
5. Your websites need video. Let them hear/see you in action.
Find Matt Prados:
Twitter: @mattprados
Website: chirotraffic.com
Matt’s Book FREE: New Patient Sniper Method
http://chirocandy.com/snipermethod
Books Recommended:
Tim Ferris’ 4 Hour Work Week
Dan Kennedy’s Marketing Books
Perry Marshall’s 80/20 Sales & Marketing
Hope you enjoy this episode. If you are ready to build a 7 figure practice, leave a comment below to let us know your thoughts!
In this episode we visit with Chris Burfield.
Chiropractic Strategic Marketer, Chris Burfield has helped thousands of Chiropractors world wide serve more patients, make more money and save more lives. His entire marketing philosophy is "Market From The Heart". He is also a host of the podcast with the same name, "Market From The Heart."
Chris is not a Chiropractor himself, but has spent over 18 years serving the chiropractic profession. First as a Chiropractic Assistant then as a practice owner and now as a strategic marketer.
His strengths lie in helping chiropractor bring their unique message to the world. He prides himself on teaching chiropractors how to be different and rise above the crowd and attract their ideal clients in very noisy market place.
Chris' purpose and mission is educate people all around the globe about the wonderful world of chiropractic and he does that by helping chiropractors share their own loving, heart felt messages through their marketing efforts.
Things Discussed in this episode:
1. Be Yourself.
- Not a clone of a management company scripts
- Be transparent
- Communicate
2. Speak From the Heart
- Marketing from the heart
- Be genuine
People do not care how much you know until they know how much you care. - Theodore Roosevelt
3. Take Full Advantage of Social Media
- Know, Like and Trust
Tools Discussed:
chiropracticunderground.com/gift: Almost $1,000 worth of free marketing training
Illuminati Internal Marketing System A must-have system for marketing to your existing patients.
Vont: A free app that allows you to write text on videos straight from your phone.
Dr. Len Schwartz was a practicing chiropractor for 12 years. After only 3 years in practice, he built one of the largest practices (if not the largest) in the Philadelphia, PA area. After six years in practice he owned one of the largest by-referral-only practices in the country. He actually had a sign outside his door that said, “You must know someone to get in!”
Additionally, after discovering he had some very rare and unique marketing, advertising and copyrighting skills, Dr. Len launched a marketing company in 1999 in order to help other doctors, professionals and small business owners build their practice. Interestingly enough, Chet Holmes (New York Times best selling author and Fortune 500 strategist) told Dr. Len that “he has never met another doctor or professional with the same level of marketing, advertising and copyrighting skills as he”.
Dr. Len is also one of the only doctors in the world (if not the only doctor) to have worked and/or partnered with some of the biggest names in marketing and business-building. They include: Jay Abraham, Chet Holmes, Tony Robbins, Bill Bartmann, Michael Gerber, Janet Switzer, Christine Comoford, John Assaraf, Gary Ryan Blaire, Alex Mandossian, Ron Legrand, and many more.
Dr. Len has “mastered” the step-by-step strategic marketing process that would enable any doctor or professional to automate the growth of their practice as well as penetrate and then completely dominate their market. Dr. Len’s has presented his famous lecture, “The 7 Musts of Marketing for Building A Million Dollar Practice” to over 20,000 people!
Things Discussed in this episode:
1. Continued Pt Education DAILY! – Commit to 10-15 seconds educating your patients every visit. – This leads to them staying, – Paying and – Referring more.
2. Staff needs to be 100% on board and behind you! – Staff education is just as important as patient education.
3. 100% Honest. – Treat patients as a family member. – Acknowledge their problem.
Key Take Away:
Patient Education is vitally important to the health of your practice!
Tools Discussed: (Some links may be affiliate links. If you decide to take advantage of a product or service, I may get a commission. Thank you.)
Pro2ProNetwork: Professional referral network
Squeaky Clean Reputation: Online reputation management
Instant Influencer: How to write a book and use it to grow your practice. This is my course that Dr. Tabor used to write both of his books.
Find Dr. Len Schwartz:
Facebook: /len.schwartz1
Twitter: @DrLenSchwartz
Blog: drlenschwartz.com
Hope you enjoy this episode. Leave a comment below to let us know your thoughts!
Over the last forty years, Dr. Jeff Spencer has had the privilege to work on and alongside some of our generation’s greatest achievers: Sir Richard Branson, Tiger Woods, Lance Armstrong, Bono and U2, Maria Sharapova, Olympic gold medalists and world champions—spanning bobsledding to motocross to football—as well as playwrights, entrepreneurs, fitness trainers, writers, executives, chiropractors, contractors, and scholars.
He has compared his experience in coaching people to world-class success against the advice He gathers from other gurus, experts, and coaches. Most of what they say is, at best, partially correct and, at worst, completely wrong. Their advice is about getting into a positive mindset, learning the right habits, developing your strengths, and generally chasing the details.
In Dr. Jeff’s own words:
Their wins didn’t come from any of these secrets. They derived their success from following a universal path. Once I began to notice the recurring similarities in how professional athletes achieved their goals, I began noticing the same things with artists, entrepreneurs, and health professionals. Emboldened with this newfound knowledge, I became an avid student explicitly searching for the steps of this seemingly mystical system.
I call it “the Champion’s Blueprint.” The more of it I have unearthed and understood, the more I see it everywhere. In parenthood, in creating a masterpiece, in project management, in fitness, in relationships, in finance—it’s the universal path to human achievement and success, regardless of the size or scope of your ambition.
Discussed in this episode:
The Champion’s Blueprint – Broken into two sections, preparation and performance.
Preparation:
1. Legacy – Begin with the end in mind. Filter for your actions.
2. Vision – Not a goal. The emotion of achievement. Passion. Purpose
3. Mindset – Courage and conviction.
4. The Base – Inventory. Skills and tools needed. Are you an expert?
Performance:
5. The Climb – Boots on the ground. The work. Malcolm Gladwell’s 10K hour rule.
6. Elevation – The top. It now comes natural, without thinking.
7. Adaptation – Staying on top. Avoiding the inevitable outside forces.
8. The Wave – Avoid self-sabotage.
Advice to “younger” self:
Surround yourself with the best people possible (advisors). Have a cornerman.
More From Dr. Jeff Spencer:
Website – drjeffspencer.com
The Champion’s Blueprint Workshop – drjeffspencer.com/workshop
Twitter – @jeffspencer
ChiroCandy.com
In this episode, we visit with Dr. Matthew Loop.
Dr. Matthew Loop is an author, chiropractor, speaker, and the highest paid social media revenue strategist in NorthAmerica. He's the president of DCincome, which is the world’s largest social media training company for chiropractors. Since social media's infancy in 2005, he's been successfully teaching doctors and entrepreneurs how to reach and impact more.
1. You can learn how to effectively learn social media marketing. After all, you passed BioChemistry. Social media marketing is much easier.
2. You do have the time to implement social media marketing. You need to marketing and promoting like it is the year we are actually living in.
3. Facebook Check-in Strategy. Simple. Free. Effective.
Tools Discussed:
Social Media Elite: video training system shows you how to get an EXTRA 20-30 new patients per month from the internet and social media… WITHOUT spending money on traditional advertising. This revolutionary marketing system is used by over 7,100 chiropractors and business owners.
365 Done-For-You Chiropractic Graphics package ($197 Value) included with investment into Social Media Elite using this link.
Find Dr. Matthew Loop:
Facebook: /matthewjloop
Twitter: @matthewloop
Blog: dcincome.com/blog
In this episode, I interview chiropractor, author, and marketing expert Dr. Tabor Smith. He began his career in one of the largest chiropractic offices in the state of Texas, where he was involved in spinal screenings, lectures and other marketing strategies that it took to build a 1400 visit per week practice.
He now runs a thriving practice in Houston TX, which he built from scratch with “low cost” marketing strategies, such as, spinal screenings, dinner workshops, and business lectures.
Throughout his career, he has meticulously perfected these marketing techniques. And now he coaches chiropractors all over the world on how to share their unique message of health, and bring in tons of new patients using his simple methods.
1. Always Give Value:
- Make a Difference
- Meet Needs
- Write A Book
2. Low Cost Marketing:
- Spinal Screenings
- Dinner Workshops
Tools Discussed:
Instant Influencer: How to write a book and use it to grow your practice. This is my course that Dr. Tabor used to write both of his books.
The Screener: This is Dr. Tabor's course. He has included some great free video training to help you effectively implement screening in your practice.
Posture Screen Mobile: Spinal screening right from your smart phone.
Discover a simple, yet proven 4 step formula that will help you sell and market anything for your chiropractic practice more effectively!
In this episode we discuss how to get the most bang for your buck when it comes to advertising. There are a few simple adjustments you can make to increase your advertising effectiveness by as much as 300%... without spending any more money!
Welcome To ChiroCandy! This is the introductory episode. Learn what you can expect from the show and how you can use what you learn to grow your practice. Most importantly we want to equip and challenge you to think like a marketer!