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ChiroCandy: THE Chiropractic Marketing Podcast

Founder of ChiroCandy Marketing, (one of the largest social media marketing companies in the chiropractic profession) Billy Sticker, brings you practical and motivational information on designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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ChiroCandy: THE Chiropractic Marketing Podcast
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Jul 28, 2015

This week we talk about how writing a book can help you grow your practice.

According to a USA Today survey, 82% of Americans want to write a book.  That means 8 out of 10 people want to write a book.  I think this is incorrect.  I think most of them want to "have written" a book... not actually write it themselves.  Let's face it, writing a book can be a daunting task.  I developed a step-by-step formula to plan, organize, write, edit, design, and print your book.  There is a way to make this process simple.

I have written 4 books, 3 of which were written in only three weeks each.   And now I want to help you write your book.

Things Discussed In This Episode:

1. You Have A Book In You
- Legacy
- Grow Your Practice
2. No Greater Time In History To Be A Chiropractor
- Acceptance
- Internet/Social Media
3. Invest In Yourself
- Time
- Money
- Become more valuable

How would I grow a New Practice?

1.  Start on a book (DCInstantInfluencer)
2.  Join 1-2 group fitness classes - (Dr. Tory Robison)
- always wearing Practice Branded gear (t-shirts, etc.)
3.  Other Businesses: Lunch-and-Learns
4.  Dinner Talks (Dr. Zaino)
5.  Screenings (Dr. Tabor Smith)
6.  Publicity from book
- Radio, TV, Magazine, Etc.

Connect With Billy Online (That's me:-)):

Twitter: @billysticker
Facebook: /billysticker
Instagram: @billysticker

Tools Discussed:

DC Instant Influencer - By Billy Sticker

The Screener - By Dr. Tabor Smith

Dynamic Dinner - By Dr. Chris Zaino

 

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