ChiroCandy: THE Chiropractic Marketing Podcast

Founder of ChiroCandy Marketing, (one of the largest social media marketing companies in the chiropractic profession) Billy Sticker, brings you practical and motivational information on designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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ChiroCandy: THE Chiropractic Marketing Podcast








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Aug 1, 2017

Dr. Vince Leone runs a seven figure practice with his father that specializes in decompression and peripheral neuropathy. Between their clinic and two sister clinics, they collectively spend over $700,000 per year in marketing, which he oversees on a monthly basis.

Dr. Vince takes this knowledge of a high revenue practice along with marketing across all media platforms and provides experience, resources and strategies to chiropractors looking to scale their practices and build wealth.

More from Dr. Vince Leone:

FREE Gift:

Jul 25, 2017

Dr Ryan Bones is President of ChiroSushi and owner of Beyond Bones Chiropractic in Coeur d'Alene, ID.

Originally from South Dakota, Dr. Ryan Bones graduated from the University of Nebraska with a degree in Biological Sciences before receiving his Doctorate of Chiropractic from Parker University in Dallas, TX.

He specializes in neurologically based chiropractic corrective care for everyone from pregnant moms and newborns to teens and adults.

Dr. Ryan’s biggest calling in life is spreading the message of true health. He recently gave a TEDx talk at Southern Methodist University entitled “Dr. YOU: Understanding Your Very Own Superpower”, and is excited to bring that message to the community of Coeur d’Alene!

Ryan's Grand Opening For Beyond Bones Chiropractic:

Jul 11, 2017

John Lee Dumas is the host of EOFire, an award winning Podcast where he interviews today's most successful Entrepreneurs 7-days a week. JLD has grown EOFire into a multi-million dollar a year business with over 1500 interviews and 1.5 million monthly listens. He's the author of The Freedom Journal and The Mastery Journal, two of the most funded publishing campaigns of all time on Kickstarter. All the magic happens at!

Disgust in this episode:

SmartPassiveIncome with Pat Flynn

The Cabral Concept

Jul 4, 2017

Todd Calamita is a Certified Financial Planner and founder of Chiropractic Wealth Management. Together with his professional network, he helps those in the Chiropractic field address their five biggest concerns: preserving their wealth; mitigating taxes; taking care of their heirs; ensuring their assets are not unjustly taken; and charitable giving.

Todd uses a consultative process to gain a detailed understanding of Chiropractor's and their family’s deepest values and goals. He then employs customized recommendations designed to address each client’s unique needs. Successful chiropractors work with Todd to

  • Develop and implement a comprehensive wealth management plan that will help them achieve their financial dreams
  • Make smarter decisions in today’s uncertain political, economic and social environment
  • Obtain an independent second opinion from a top financial advisor who specializes in serving chiropractors

Todd has been helping individuals, families and business owners make smart decision with their money for almost 20 years. He has authored a book, Plan Smart: Conquering 10 Common Money Traps, as well as numerous articles on wide-ranging personal finance topics, from taxes to retirement accounts. Todd has also been featured in a Financial Bootcamp TV series. His next book, addressing the top financial challenges of chiropractors, is due out in early 2018.

He lives in Charlotte, North Carolina with his wife, Teresa, and their two sons.


Jun 20, 2017

Self Image: Key to human personality and human behavior.  Change the self image, change the behavior.

Self Image also set boundaries and limits on individual achievement.

Brain & Nervous System work together to create a "goal-striving mechanism" or also called a "success mechanism".

5 Steps To Achievement:
1) Know What You Want.
2) Plan Your Attack
3) Take Inventory. (Who or what do you need to accomplish this?)
4) Take Action
5) Course Correct




Jun 13, 2017

Lead: Someone responding to a Fb Ad, leaving us their name, email and phone number.

3 More Facebook Marketing Secrets:
1) Test: Your Audience, Ad copy, Image, Landing Page, etc.
2) Scheduling: Have your staff be friendly. Get 2-5 minutes of common ground. And create Urgency!
3) Text The Leads: Set up a free Google Voice account.

More FREE Facebook Marketing Training:

Josh Wagner episode:

Work With Billy:

Jun 6, 2017

Dr. Stuart Hoffman is 1981 graduate of Life University who, for the past thirty five years, has worked passionately to assist others in their journey toward optimum health both in his private practice and as a teacher and direct consultant in the Chiropractic community. His contributions in the Chiropractic field have been widespread, as he has held numerous positions in both state and national associations, lectured throughout the United States and written articles appearing in many professional journals.

Dr. Hoffman has been the recipient of numerous awards  – most recently, the 2015 ICA Chiropractor of the Year award. He is a cofounder of several organizations including,, and – an insurance company offering chiropractic malpractice coverage and more.

May 16, 2017

This week Billy Sticker sits down with Ken "Spanky" Moskowitz to talk about the power of Brand Building...

As a father of 5, this man knows how to multitask. OK, his wife really does the multitasking, Spanky's a close second.

Spanky started his creative career in New York City, and quickly rose to the top of the broadcast creative industry. Over the many years of his career, he's been at the helm of brand positioning,  advertising  and marketing campaigns.

In the mid 90’s, he had a killer promotional idea and helped Coca Cola launch their Red Hot Summer campaign. The campaign quickly gained traction nationwide. It went on to become a global branding effort.

He has led rebranding and resurrection efforts of many major and smaller brands over the last three decades. Brands like the Indianapolis Motor Speedway and its famed Indy 500Frito-LaySamuel AdamsCoca ColaM&M MarsCLR,Campbell’s, and SpaghettiOs. Sports teams like the Phoenix Suns, the Arizona DiamondbacksAmerican Dermatology CenterDon and Charlie’s Steakhouse, and Phoenix Children’s Hospital.  He has revitalized ailing broadcast outlets and sports franchises. His unique approach to creative and to fun, yet memorable branding, sets him apart in the industry. His approach is at times edgy, always unique and very memorable.

His goal is to create more personal, powerful branding for clients in an atmosphere that lifts the industry and cares about clients like family.

More From Spanky

May 9, 2017

A Post-ChiroSushi Summit episode of chirocandy.

May 2, 2017

Dr James R Fedich, was born and raised in NJ. After a car accident in his teens, he decided to be a chiropractor. He has been a chiropractor in Northern NJ since 2003 and consistently collects well over a million dollars a year. He is the author of Secrets of a Million Dollar Practice available on amazon, and helps other chiropractors through his site,

The First 5 People to Write a Review on iTunes for Chirocandy After Listening to This Episode Gets a free copy of Dr. Fedich's Book, Secrets of a Million Dollar Practice! 

Apr 25, 2017

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Dr. Robert Silverman graduated magna cum laude from the University of Bridgeport College of Chiropractic and has a Masters of Science in human nutrition. His extensive list of educational accomplishments includes designations as a certified nutrition specialist, certified clinical nutritionist, certified sports nutritionist. Dr. Silverman is a diplomate with the American Clinical Board of Nutrition and the Chiropractic Board of Clinical Nutrition.

He is an internationally-known speaker and author with a full-time private practice in White Plains, NY, where he specializes in the treatment of joint pain with innovative, science-based, nonsurgical approaches and functional nutrition.

Dr. Silverman is also on the advisory board for the Functional Medicine University. He is a health contributor to Fox News Radio and has appeared on Fox & Friends, Fox News, NBC News, CBS News, NewsMax TV, WPIX, and Wall Street Journal Live. He was awarded the prestigious 2015 Sports Chiropractor of the Year by the ACA Sports Council. In 2016 he published Inside/Out Health: A Revolutionary Approach to Your Body (Lioncrest Publishing).

Dr. Silverman can be reached at his office: 914.287.6464; email:

More from this episode:

Facebook Marketing Training:




Apr 18, 2017

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Dr. Ed Le Cara has worked as a strength and conditioning coach, athletic trainer, and chiropractor for over 20 years. Ed earned a PhD in Sports Medicine with published research in lumbar spine motor control in 2012. In 2014, he earned an Executive MBA in Transglobal Education. Clinically, Ed owned SportsPlus: Injury Prevention and Rehabilitation in Pleasanton, CA from 2000 until June 2014. He then relocated to Dallas, TX to open KinetikChain.

KinetikChain is a sports medicine and athlete recovery center. In May 2016, Ed moved to Denver, CO to open two KinetikChain Denver clinics and this is where Ed currently resides.

Notably, Ed holds or has held numerous high level positions:

  • Director of Education & Master Instructor, Smart Tools Plus (IASTM)
  • Master Instructor, TRX Training
  • Consultant, Physmodo
  • Former Vice President of Sports Science and Human Performance at 24 Hour
  • Fitness Corporate offices
  • Former Director of Education and Master Instructor for RockTape
  • Former Master Instructor, Trigger Point Performance
  • Previous hospital privileges at the Veteran’s Administration in Martinez, CA where he worked in the multidisciplinary Center for Integrated Brain Health and Wellness Ed enjoys teaching and consulting with corporations and clinicians in business strategy and marketing.

When Ed is not traveling to teach he enjoys outdoor activities that Colorado living affords.

More From Dr. Ed Le Cara

FREE Videos Series - Keep in Touch With Your Patients

Apr 4, 2017

Billy sits down with Dr. Aaron Gumm to discuss his new program, Blueprint To Practice Automation. His success rate for simplifying and implementing cash services is incredible!  But first, here is a little of Dr. Gumm's backstory…

It was by God’s grace, that Dr. Gumm DC, D.PSc ,has been led to do what he does. As a young college graduate, he was a nationally ranked college athlete, trained for the Olympic trials. His passion has always been health, wellness, and performance. He had to be an expert at an early age in order to compete at a national and global level in his sport.

Soon after graduation, his passion for health led him to pursue a career with Novartis, a global pharmaceutical company. Novarits sells pharmaceuticals, but also represented a medical nutrition division. His job was to educate hospital systems and specialty doctors about the benefits of medical nutrition versus nutrition through TPN, an intravenous nutrient delivery process. He spoke with some of the best doctors and hospital coordinators in the country regarding what was best for helping patients regain their health.

After numerous meetings and conversations he had a couple of realizations that shocked him. First, he realized that our healthcare system was not a “health” care system; it’s “sick” care system, a “disease” management system. We go to the doctor, get diagnosed with a disease or illness, then get a medication, injection, or surgery. The real reason why we have this illness is never addressed.

Blueprint To Practice Automation Webinar:

How to Earn an Extra $50K-$100K per Month in Cash & Save Time and Money with Practice Automation

Mar 28, 2017

Success Is An Obligation

Today Billy visits with Dr. Steve Burlison of the Big Idea Mentor podcast.  Listen as Dr. Steve explains why success is an obligation.

Dr. Steve Burlison, a Michigan native, attended Central Michigan University for his undergraduate degree. In 2006, he received his Doctoral degree at Palmer College of Chiropractic with a focus on Spinal Rehabilitation. Dr. Steve has since had extensive experience with family care and Pediatrics.

Additionally, Dr. Steve is a published author, national speaker, and corporate wellness coach. He is a Certified Chiropractor, Health Expert, and Performance Coach for Team USA Weightlifting, Team USA Wrestling, Team USA Judo, and Team USA Volleyball. He owns and operates several clinics in the Chicagoland area and has one of the most successful practices in Libertyville, Illinois, Burlison Family Wellness.

The Big Idea Mentor

Recently Dr. Steve start the Big Idea Mentor podcast.  It has quickly become one of the fastest growing podcast in the chiropractic space.

For more information on the Big Idea Mentor go to:

Mar 21, 2017

This week's episode is solo-show where Billy looks at the keys to positioning yourself as the authority in your local community.

Creating Ultimate Authority

  1. Awareness
  2. Reputation
  3. Book
  4. Publicity

The Ultimate AUTHORity Program

  • Done-For-You Facebook Marketing (6 months)
  • Reputation Management - Dominate Facebook and Google Reviews
  • Let us write YOUR book for you!
  • Publicity Coaching: After the book is done, we will help you land interviews on TV, Radio, etc.

Ready to create massive authority in your local market?!  Let's get on a call and see if this is a right fit for you:



Mar 14, 2017

In this week's episode, Billy talks sales strategy with the sales wizard, Mr. Hugh Liddle.

Meet The Man With The Red Cap:

Hugh Liddle, THE Sales Wizard, has an extremely large and very special life goal…

“He wants to change the way the world perceives sales and sales people.”

The man with the red cap has an extremely large and very special life goal…

“He wants to change the way the world perceives sales and salespeople.”

For too long now sales and salespeople have had a bad reputation (often deservedly so); because the process of selling has been seen as a type of competition between the seller and the buyer where someone has to win and someone has to lose.

Hugh Liddle is the man with the Red Cap, and he started Red Cap Sales Coaching so he could teach business people to sell in a different way, in an authentically human way that connected the seller and the buyer together in a mutually beneficial relationship. Hugh’s coaching turns selling into a fun, pleasant, profitable experience for salesperson and prospect alike.

“The Man With The Red Cap” is an accomplished author, speaker, and radio talk show host. He has over 45 years experience in selling, and his coaching has helped large numbers of business owners and salespeople achieve outstanding results in selling. As a public speaker Hugh has motivated large business audiences throughout the world.

More From Mr. Hugh Liddle:

Schedule a FREE call:


Mar 7, 2017

Practicing Abroad Part 2

Have you ever considered being an associate chiropractor in another country? Billy talks with Dr. Justin Trosclair about what it's like practicing in China.

Dr. Justin Trosclair, D.C. bought and sold a private practice in Denver, Colorado over a six year period after graduating from Texas Chiropractic College and Louisiana State University.  Roughly 80% of his patients were treated with instrument based adjusting and he spent a lot of time in the community and at networking events.  Over the years he got proficient at spinal decompression, cold laser, and kinesiology taping. Dr. Trosclair has taken several advanced courses in MRI interpretation as well as topics on personal injury.

He had a brief stint as an associate and private practice in Louisiana. During that year he was able to reconnect with family and meet his fantastic wife. 

Next, Dr. Justin took a position working in a private hospital in a small town in China.  He is the only chiropractor for 200,000 people and the only foreigner in the city.  He works closely with many of the other hospital departments to appropriately treat the patients.  Since he doesn’t speak Mandarin, a translator handles all patient communication.  It’s a three way conversation all day and luckily his wife is Chinese so they get to work together instead of the hospital employing a translator for him. Dr. Trosclair is still able to build rapport due to his charisma, mannerisms and go with the flow personality.  He has been serving those people and traveling around Asia for 3 years.

Dr. Trosclair has been keeping busy after hours by writing a book, “Today’s Choices, Tomorrow’s Health: Small steps to improving health, food choices and exercise.”  It’s available for download or purchase March 2017.  He has another book that is half completed about Acupuncture based on what he has seen in China that might be out in mid to late 2017.  His last big adventure is interviewing other doctors, marketers and influential guests about successes, overcoming trials, marketing, home- work balance, and more on A Doctor’s Perspective Podcast.  The best way to connect is to visit, www.adoctorsperspective.netThe site has all the social media links and email.

More From Dr. Justin Trosclair:

Feb 28, 2017

8 Tips from my time at Funnel Hacking Live 2017.

  1. Think Bigger
  2. Authentically Serve
  3. Marketing is like Marriage (Stu McLaren)
  4. Science of Achievement (Tony Robbins)
  5. Art of Fulfillment (Tony Robbins)
  6. You are a Marketer (Garrett White)
  7. You are a Closer (Garrett White)
  8. You are a Leader, not a Savior (Garrett White)

Feb 21, 2017

Today Billy interviews one of America's most successful chiropractors, Dr. Tom Potisk.  Listen as they discuss the successful chiropractor.

Dr Tom Potisk operated a high volume multi-DC family practice for 25 years.  He was elected Chiropractor of the Year in 2007 by The Wisconsin Chiropractic Association.

Now retired, he works both at promoting chiropractic worldwide, and teaching doctors how to have more joy and success from start through retirement. He wrote a book specifically for doctors called Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors. And developed a practice marketing tool called The Giant Spine Parade and Event Costume. These are available through his website

Several venues have labeled him as America’s Most Successful Chiropractor. Let’s find out why?

The Successful Chiropractor

Feb 14, 2017
Have you ever considered being an associate chiropractor in another country? Billy talks with Dr. Jenny Li about what it's like practicing in Singapore.
Dr. Jenny Li graduated from Palmer College of Chiropractic Davenport in 2011. Upon completion of the D.C. program, Dr. Li practiced in Hong Kong and Singapore. Dr. Li started her own practice with her husband Dr. Jeff Ederer about 2 years ago in the forever sunny island of Singapore. In 2016 she has done 3 bikini competitions in Singapore and she was the first chiropractor to ever compete in WFF (World Fitness Federation) NABBA ( National Amateur Body-Builders' Association) in Singapore. She won third place in bikini model over 30 years old , first place in sports model short, second place in sports model over 30 years old and first place in super model.
When out of the office, Dr. Li enjoys traveling, weight lifting and public speaking.
Feb 7, 2017

In this week’s episode of ChiroCandy, Billy interviews Dr. Josh Wagner.

Dr. Josh Wagner created a very profitable and stress free practice starting out with less than $5,000 in one of the most expensive neighborhoods in the world.

After being frustrated with chiropractic’s low public perception, drastically declining insurance coverage, being taught scripts for patients and coming off as a salesman while feeling uncertain about the best care to recommend…

He took a step back from the way Chiropractic has been preached to practice the past 30 years.

The way that made him feel uneasy in practice, not fully himself, and ultimately not in love with practicing, anymore.

It sparked the creation of The Perfect Patient Funnel System and Patient Mastery.

Listen as Billy and Dr. Josh Wagner as they discuss Patient Centered Communication.

WEBINAR Registration: "Patient Centered Communication Secrets!"

February 16, 2017, 2pm EST (11am PST)

ChiroCandy Cruise

Book Now:

Jan 31, 2017

JAN 18 2018 – JAN 22 2018


Thursday: 4PM Depart from Galveston (Meet & Great: Time TBD)

Friday: Fun at Sea (Seminar Day 10-3:30)
Saturday: Cozumel 9AM-6PM
Sunday: Fun at Sea (Seminar Day 10-3:30)
Monday: 8AM Arrive in Galveston


Learn how to effectively…
  •  Use Facebook to generate 20-40 new patients every single month
  • Position yourself as THE authority in your market.
  • Manage your online reputation.
  •  Have patients happily write you Google Reviews
  •  And much, much more!

Passports Are Not Required.  Kids are Welcome!

Jan 24, 2017

Learn How to Grow a Real Wellness Practice with Spinal Hygiene...

Spinal Hygiene Movement

What can you expect inside?

Module 1) In this training video you will discover the importance of lifetime spinal hygiene, how to share this message with your community, how this will not only grow your practice, increase your patient retention, and position you as the authority, but it will also help propel Chiropractic to the next level in true health care.

Module 2) In this training video you will discover two very valuable spinal hygiene exercises called Spinal Molding and Spinal R.O.M Stretching. We’ll dive into the research on how Spinal Molding can help to maintain these lateral curves between chiropractic adjustments, and why the lateral curves of the spine are so important to the health of the spine. We’ll also look at the literature on the importance of maintaining proper range of motion in the spine. And you’ll see how sharing this information with your patients can build a huge awareness of lifetime spinal care.

Module 3) In this training video we will focus more on posture and it’s connection to Spinal Hygiene. We’ll dive into the science behind two more posture-improving Spinal Hygiene Exercises, we call Band and Wobble Exercises. You’ll be able to give your patients a simple set of procedures that keep them focused on maintaining the health of their spine.

Module 4) You asked, we delivered. In this module you'll learn the 8 steps to setting up more speaking events in your community. You'll learn what to say when you contact a place of business, how to schedule Lunch & Learn events, and how to close your presentations to maximize new patient exams in your office. You'll learn how to implement all of this while keeping the of Spinal Hygiene and Lifetime Spinal Care so your new patients will present for the right reasons and go from being symptom based to wellness based lifetime practice members.

Click Here To Watch The Videos


Jan 17, 2017

This week Billy Sticker shares insight from Chet Holmes' book, The Ultimate Sales Machine on how you can create your ultimate referral machine.

How To Create Your Ultimate Referral Machine:

  1. Choose your Dream 100

  2. Choose your gift

  3. Create Dream 100 letter

  4. Create Dream 100 Calendar

  5. Send gift with creative letter

  6. Followup phone call 2 weeks following.

  7. Repeat

Tools Discussed In This Episode:

Book: The Ultimate Sales Machine, by Chet Holmes

FREE Book: DotComSecrets, by Russell Brunson

2017 Facebook Training:


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