ChiroCandy: THE Chiropractic Marketing Podcast

Founder of ChiroCandy Marketing, (one of the largest social media marketing companies in the chiropractic profession) Billy Sticker, brings you practical and motivational information on designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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ChiroCandy: THE Chiropractic Marketing Podcast








All Episodes
Now displaying: 2020
Jun 1, 2020

COVID-19 has created some amazing financial opportunities to purchase existing practices through some SBA programs.  In this episode, Billy visits with Kevin & Crystal Misenheimer from Progressive Practice Sales.

Progressive Practice Sales was created because the chiropractic + holistic clinic sales model was clearly outdated and underwhelming. They bring the health and wellness practice sales model (kicking and screaming the whole way) into the 21st Century, harnessing the power of current trends + technology to get your clinic in front of the right audience.

May 13, 2020

Learn how to maximize your PPP Loan forgiveness with these strategies.  Jennifer Belville, from Chiro Pro Accounting, sits down with Billy to discuss the ends and outs of the new Payroll Protection Program loans.

Mar 26, 2020

Patient Visits Down? Watch this...🔥🚀
(Chiropractors & Functional Medicine Doctors)

Still open and seeing patients?

This is a very trying time for our nation.

Thousands of businesses are closing, schools aren’t able to open, revenue is down across the board, family’s stress is at an all-time high.

The best a chiropractor can do if patient visits are down is simple…


Its business finance 101: whenever revenue is down, expenses need to be too.

Now is the time to break up with the marketing agency that’s charging $1000+/month.

Hi, my name is Billy Sticker and I’ve been serving the chiropractic profession since 2007.

I host a chiropractic marketing podcast and work with 170+ offices, helping them book new-patient appointments and become the “go-to authority” in their community.

Needless to say, I’m dedicated to helping the profession.

I have been brainstorming ideas to better serve chiropractic as they serve their communities.

This has lead us to develop some strategies that we feel so confident in, we are putting our money where our mouth is.

To better help you serve your communities, we want to eliminate any financial risk that comes with working with a marketing company.

We won’t charge you a dime until we book 10 patient appointments on your calendar. 🗓

(These aren’t the tire-kicker, low quality “leads” other agencies provide 😉)

These are REAL patients that NEED/WANT chiropractic!

The best part is you do not even have to worry about any ad spend.👊

Oh, and not to mention our monthly fee is only $595.

This is perfect for offices that are:
 Tired of paying $1000/month+ for lead generation services
 Seeing a decrease in patient visits during the mass hysteria
 Just want to see more patients!

You can learn more and book a free strategy session with my team here:

Mar 18, 2020

These are crazy times.  Your communities are stressed and full of uncertainty.  You need to be a HOPE Dealer.  What does your community need that you can provide?

A few days ago I posted a short video along with some samples of video content that clients are posting during this situation. You can watch it here:


Mar 4, 2020

New Patients From Talks Dallas Bootcamp

April 25-26, 2020

1. Talk The Talk
Overcome and master one of the biggest fears - public speaking and learn how to position yourself as the expert.
2. Make The Ads
Aquire digital marketing skills and learn how to use our exact Facebook templates to fill a room of over 30+ new patient prospects.
3. Walk The Walk
Develop the necessary skills to run a workshop that requires you to spend less time planning and more time teaching.
4. Sell To Close
Join me to learn how to double the amount of patients booking on the day and the BIG mistake most docs are making...!


Register here:

Feb 27, 2020

Do Not Spend Another Dollar on Ads Until You Watch This Training! (Your Ads Account could depend on it)

After $4m in paid ads for local chiropractors, we put our best strategies into the Ultimate Social Media Marketing Masterclass!

What you'll learn:
✅ Psychology behind a winning campaign
✅ How to generate "Better-than-referral" quality new patients
✅ Establish your office as the preeminent authority in your market
✅ Increase show rate by up to 300% with this ninja tip
✅ and much, much more!

Regardless if you are "Straight" or a "Mixer" we will show you how to dominate in your market.

We have personally seen these strategy work for:
🎯 Back
🎯 Neck/Headaches
🎯 Decompression
🎯 Knee
🎯 Laser
🎯 Weight Loss
🎯 Lunch & Dinner Talks
🎯 Reviews & Referrals
🎯 Re-Activations
🎯 Thyroid
🎯 Type II Diabetes
🎯 Stem cell & PRP
🎯 Pediatric
🎯 Prenatal
🎯 Lipo/Contour light
🎯 Orthotics
🎯 And many others...

This is an updated training to take advantage of the recent changes on the top marketing platforms.  Some of these tips I have never shared before.

Feb 11, 2020

In today's episode, Billy and Dr. Jerry Kennedy dive into the topic of branding.  You'll learn how to make sure your messaging is conveying the true identity of your practice.

Feb 4, 2020

People are always asking what type of equipment they need to make better videos.  In this episode, we look at three key items that can drastically help you created better videos.  Enjoy!


1. Tripod with a phone mount
2. 20' lapel microphone
3. Photography lights (umbrella or ring light)

Jan 28, 2020

Learn how to leverage and scale your chiropractic practice to higher levels of achievement by becoming The Remarkable CEO.

"The scoreboard is single-handedly the most important asset that my team and I created. This was the pivotal tool that helped transition me from feeling like a slave in my practice to acting as a CEO. I want to equip YOU to become the CEO of your practice. Your CEO journey begins now!" - Dr Pete


Jan 21, 2020

BJ Palmer used the technology of his time, which was radio, to get the message of chiropractic out to the public.  You have an incredible gift of social media that you need to be using to get the message of chiropractic out to your community in the world.  Too many chiropractors and other health care providers are using social media as a time-waster instead of using it to get their valuable message out.  Or, they're using it part of “Shiny Object Syndrome”, buying kits and systems from firms as a way to magically bring in new patients. 

Billy Sticker of Chiro Candy has a different strategy, which is helping you build a tribe of ideal practice members using social media.  Seriously, don't fall prey to “Shiny Object Syndrome”! Instead, use social media to get your message of health and healing out to the communities so people know what you do, how you do it and why you do it. They’ll like you, and then will follow up with you.  This is a much better strategy than trying to get a magical grand slam of new patients in the door, and then being disappointed. 

After you listen to this podcast, arrange a consultation with Chiro Candy at, and learn more about them.

If you haven't already registered yourself and your team for Mile High 2020 Vision in Denver, August 20th to 23rd, make sure you dial yourself and your team in to rise up into a Mile High altitude at! Deepen your philosophy, expand your vision, and improve your business strategies so you can increase your practice and have more people on more tables more often.

Jan 14, 2020

No matter what happens, these are the ONLY two things that you can control, and these two things make all of the difference in the world.

  1. Attitude
  2. Work Effort

Proverbs 14:23 "All hard work brings a profit, but mere talk leads to poverty."

Jan 9, 2020

1. Work with people who are a good fit.
2. Give people a chance to "save face."

Jan 7, 2020


1. Keep them short
2. Keep list of content ideas
3. Change scenery
4. Talk about them, not you
5. Market to what they want, not what they need
6. Audience of one: Referral mindset
7. Lighting & sound
8. Testimonials
9. Add videos to video views retargeting audience.
10. Turn it up a notch. Be excited!

Jan 1, 2020

THE Chiropractic Marketing Podcast