ChiroCandy: THE Chiropractic Marketing Podcast

Founder of ChiroCandy Marketing, (one of the largest social media marketing companies in the chiropractic profession) Billy Sticker, brings you practical and motivational information on designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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ChiroCandy: THE Chiropractic Marketing Podcast








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Jan 18, 2022

Billy Sticker interviews Bharon Hoag about the CDC.

The Chiropractic Defense Council has a singular focus: Protecting The Rights Of Practicing Chiropractors Around The World. There has never been a dedicated organization whose singular focus is to defend the rights of chiropractors to practice within the scope of their license – until now.

The Chiropractic Defense Council (CDC) functions as a 501(c6) non-profit that consists of a specialized team of legal experts and attorneys, supported by a team of industry experts in chiropractic research/literature, regulation and scope, as well as representative spokespeople and a contracted PR firm.

Jan 13, 2022

Billy interviews The Clinic Masters founders Dr. Matt Christenson and Dr. Robert Scranton.  Learn A-Z training for every D.C. Knee Pain and Neuropathy training and consulting

Sep 21, 2021

From Winner's Edge Chiropractic Consulting, Dr. Tory Robson shares key strategies on how ANY chiropractor can have a thriving practice in ANY market. 

Sep 14, 2021

In this episode, Billy pulls back the curtain and shows what's really been going on behind the scenes.

Learn how, and why, ChiroCandy is responsible for over 100,000 patients WALKING into a chiropractor's office every single month!

Sep 1, 2021

This episode is a MUST listen to for you and your team.  The Kauffman's have been clients of ChiroCandy for 4 years.  Their practice rep, Amber, is an absolute rock star when it comes to following up with leads and getting them in the door.

Covered in this episode:

  • CA's Mindset
  • Sign-ups, not leads
  • Follow up Strategy
  • Follow up scripts


Aug 24, 2021

ChiroCandy Marketing presents this interview with Dr. Fred DiDomenico. Billy Sticker and Dr. Fred discuss how to create the mindset of lifestyle wellness in your patients to increase your PVA.

Dr. Fred describes how his coaching clients thrived through the lockdown because their patients had a mindset of lifetime wellness.

Jun 22, 2021

The biggest issues doctors have with Facebook™ marketing come down to these two things: poor quality and no-shows. When people do sign up, many don’t respond, don’t have any money, or never show up when they do schedule appointments.

We are going to show you several different strategies to eliminate these issues!

On this live training, we'll be unpacking "7 Strategies To Get Higher-Quality Leads & Increase Show Rates" and what you need to do to MAXIMIZE your new patient flow from Facebook, Instagram, AND Google for your business.

- Discover how to get leads to prepay for appointments - When you get them to put some skin in the game, the show rate will definitely increase.

- Learn if you should use online scheduling - Having leads schedule online isn’t always the answer, but when done correctly can be a game-changer.

- Dramatically increase your current ROI - If we can show you how to increase your show rate with the same budget you are currently using, your return on investment drastically

Jun 15, 2021

Mark Slater, BS, DC is a healthcare entrepreneur from Atlanta, Georgia who practiced for over 20 years in Personal Injury marketing and patient treatment. 


Mark grew up in Birmingham, AL, and attended the University of Florida where he received a BS in Zoology and Health Science Education. After graduation, he moved to Atlanta in 1994 and began his journey in Chiropractic at Life University. Mark graduated in 1998 and moved back to Birmingham where he built a brand new office under the mentorship of Dr. Peter Fernandez’ Practice Starters program focusing on personal injury.  Mark knocked on over 1000 doors before he opened that practice and sold it for a large margin 2 years later and moved back to Atlanta where he bought an all PI/WC practice. 


In that practice, Mark employed an MD to handle all of the patient treatment while Mark was in the field everyday meeting attorneys, taking them to lunch, networking with MRI reps, and courting doctors for referrals. While owning that practice, he also started a chain of med spas called The Fountain Laser and Med Spa in greater Atlanta. Mark sold everything in 2015 and took some time off.  Mark was recruited back into the PI game and was hired as a VP of Sales and Marketing for a multi-million dollar orthopedic spine surgery practice with multiple locations in Georgia where he coached and trained over 10 marketing liaisons in the field for that practice. He was instrumental in bringing the practice to over 200 new PI patients per month and breaking a record for most spinal surgeries performed in a calendar month in the practice at 30.


Mark realized he enjoyed being an entrepreneur rather than an employee, so after 11 months as VP of Sales and Marketing for the Spinal Surgeon, he decided to start his own consulting business to help chiropractors and providers all over the country with his time tested and effective methods to generate more PI patients with his simple, 5 -Step PI Accelerator Method. Mark has also engineered a process to attract more PI patients with training on how to turn your non-utilized social media platforms into revenue generators for your PI practice.


Mark is an expert on healthcare marketing who helps companies go from where they are today, to get to their desired situation by providing time-tested systems to building strong Personal Injury practices with his program. He has personally managed over a million dollars of marketing budgets and digital ad spends on behalf of clients and he has been able to consistently provide robust returns for his clients.


Mark lives in Atlanta with his beautiful wife, his hard-hitting teenage hockey player son, and his creative and sweet teenage daughter.  

Jun 9, 2021

Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy? Have you put together an updated plan based on all the changes in the Online Space?

On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your New Patient leadflow via the internet in your Chiropractic business going into the New Year.

Jun 1, 2020

COVID-19 has created some amazing financial opportunities to purchase existing practices through some SBA programs.  In this episode, Billy visits with Kevin & Crystal Misenheimer from Progressive Practice Sales.

Progressive Practice Sales was created because the chiropractic + holistic clinic sales model was clearly outdated and underwhelming. They bring the health and wellness practice sales model (kicking and screaming the whole way) into the 21st Century, harnessing the power of current trends + technology to get your clinic in front of the right audience.

May 13, 2020

Learn how to maximize your PPP Loan forgiveness with these strategies.  Jennifer Belville, from Chiro Pro Accounting, sits down with Billy to discuss the ends and outs of the new Payroll Protection Program loans.

Mar 26, 2020

Patient Visits Down? Watch this...🔥🚀
(Chiropractors & Functional Medicine Doctors)

Still open and seeing patients?

This is a very trying time for our nation.

Thousands of businesses are closing, schools aren’t able to open, revenue is down across the board, family’s stress is at an all-time high.

The best a chiropractor can do if patient visits are down is simple…


Its business finance 101: whenever revenue is down, expenses need to be too.

Now is the time to break up with the marketing agency that’s charging $1000+/month.

Hi, my name is Billy Sticker and I’ve been serving the chiropractic profession since 2007.

I host a chiropractic marketing podcast and work with 170+ offices, helping them book new-patient appointments and become the “go-to authority” in their community.

Needless to say, I’m dedicated to helping the profession.

I have been brainstorming ideas to better serve chiropractic as they serve their communities.

This has lead us to develop some strategies that we feel so confident in, we are putting our money where our mouth is.

To better help you serve your communities, we want to eliminate any financial risk that comes with working with a marketing company.

We won’t charge you a dime until we book 10 patient appointments on your calendar. 🗓

(These aren’t the tire-kicker, low quality “leads” other agencies provide 😉)

These are REAL patients that NEED/WANT chiropractic!

The best part is you do not even have to worry about any ad spend.👊

Oh, and not to mention our monthly fee is only $595.

This is perfect for offices that are:
 Tired of paying $1000/month+ for lead generation services
 Seeing a decrease in patient visits during the mass hysteria
 Just want to see more patients!

You can learn more and book a free strategy session with my team here:

Mar 18, 2020

These are crazy times.  Your communities are stressed and full of uncertainty.  You need to be a HOPE Dealer.  What does your community need that you can provide?

A few days ago I posted a short video along with some samples of video content that clients are posting during this situation. You can watch it here:


Mar 4, 2020

New Patients From Talks Dallas Bootcamp

April 25-26, 2020

1. Talk The Talk
Overcome and master one of the biggest fears - public speaking and learn how to position yourself as the expert.
2. Make The Ads
Aquire digital marketing skills and learn how to use our exact Facebook templates to fill a room of over 30+ new patient prospects.
3. Walk The Walk
Develop the necessary skills to run a workshop that requires you to spend less time planning and more time teaching.
4. Sell To Close
Join me to learn how to double the amount of patients booking on the day and the BIG mistake most docs are making...!


Register here:

Feb 27, 2020

Do Not Spend Another Dollar on Ads Until You Watch This Training! (Your Ads Account could depend on it)

After $4m in paid ads for local chiropractors, we put our best strategies into the Ultimate Social Media Marketing Masterclass!

What you'll learn:
✅ Psychology behind a winning campaign
✅ How to generate "Better-than-referral" quality new patients
✅ Establish your office as the preeminent authority in your market
✅ Increase show rate by up to 300% with this ninja tip
✅ and much, much more!

Regardless if you are "Straight" or a "Mixer" we will show you how to dominate in your market.

We have personally seen these strategy work for:
🎯 Back
🎯 Neck/Headaches
🎯 Decompression
🎯 Knee
🎯 Laser
🎯 Weight Loss
🎯 Lunch & Dinner Talks
🎯 Reviews & Referrals
🎯 Re-Activations
🎯 Thyroid
🎯 Type II Diabetes
🎯 Stem cell & PRP
🎯 Pediatric
🎯 Prenatal
🎯 Lipo/Contour light
🎯 Orthotics
🎯 And many others...

This is an updated training to take advantage of the recent changes on the top marketing platforms.  Some of these tips I have never shared before.

Feb 11, 2020

In today's episode, Billy and Dr. Jerry Kennedy dive into the topic of branding.  You'll learn how to make sure your messaging is conveying the true identity of your practice.

Feb 4, 2020

People are always asking what type of equipment they need to make better videos.  In this episode, we look at three key items that can drastically help you created better videos.  Enjoy!


1. Tripod with a phone mount
2. 20' lapel microphone
3. Photography lights (umbrella or ring light)

Jan 28, 2020

Learn how to leverage and scale your chiropractic practice to higher levels of achievement by becoming The Remarkable CEO.

"The scoreboard is single-handedly the most important asset that my team and I created. This was the pivotal tool that helped transition me from feeling like a slave in my practice to acting as a CEO. I want to equip YOU to become the CEO of your practice. Your CEO journey begins now!" - Dr Pete


Jan 21, 2020

BJ Palmer used the technology of his time, which was radio, to get the message of chiropractic out to the public.  You have an incredible gift of social media that you need to be using to get the message of chiropractic out to your community in the world.  Too many chiropractors and other health care providers are using social media as a time-waster instead of using it to get their valuable message out.  Or, they're using it part of “Shiny Object Syndrome”, buying kits and systems from firms as a way to magically bring in new patients. 

Billy Sticker of Chiro Candy has a different strategy, which is helping you build a tribe of ideal practice members using social media.  Seriously, don't fall prey to “Shiny Object Syndrome”! Instead, use social media to get your message of health and healing out to the communities so people know what you do, how you do it and why you do it. They’ll like you, and then will follow up with you.  This is a much better strategy than trying to get a magical grand slam of new patients in the door, and then being disappointed. 

After you listen to this podcast, arrange a consultation with Chiro Candy at, and learn more about them.

If you haven't already registered yourself and your team for Mile High 2020 Vision in Denver, August 20th to 23rd, make sure you dial yourself and your team in to rise up into a Mile High altitude at! Deepen your philosophy, expand your vision, and improve your business strategies so you can increase your practice and have more people on more tables more often.

Jan 14, 2020

No matter what happens, these are the ONLY two things that you can control, and these two things make all of the difference in the world.

  1. Attitude
  2. Work Effort

Proverbs 14:23 "All hard work brings a profit, but mere talk leads to poverty."

Jan 9, 2020

1. Work with people who are a good fit.
2. Give people a chance to "save face."

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