This week Billy Sticker sits down with legendary consultant and coach Dr. Mike Reid to discuss 10 steps to building a million dollar chiropractic practice.
Dr. Mike Reid graduated from the Canadian Memorial Chiropractic College in 1992. He started out his career knowing he wanted to make a huge impact on the Chiropractic world one day.
In 1999, Dr. Mike started coaching a small group of doctors who have since doubled, tripled or even quadrupled their practices and are now creating an extraordinary quality of life.
Today, Dr. Mike Reid is the CEO and Peak Performance Coach of the hugely successful Chiropractic Masters International, a coaching company devoted to empowering Chiropractors around the world with the tools and strategies to live the freedom-based lives of their dreams.
He was also chosen by the Creating Wellness Alliance (CWA), as their director of coaching for over 360 clinics worldwide. Dr. Mike is proud to be currently building some of the largest and most profitable practices in North America.
Dr. Mike Reid is a popular motivational speaker at venues such as Parker, EPOCS, CalJam and many other chiropractic organizations. With his passion and drive for new ideas and strategies, he is seen as one of the newest upcoming visionaries in the business of wellness.
Over the years, he has mentored hundreds of doctors in creating outrageously efficient, fun and profitable practices, enhancing health, fitness, wellness and family values, all the while still in part time practice.
This episode is sure to go down as one of the best episodes yet!
In This Episode:
More From Dr. Mike Reid:
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.
This week is a solo episode where I, Billy Sticker, break down the fundamentals and share with you the 5 M's of Marketing.
Mindset
- Attitude & Work Effort
- You can build your dream practice
- The Edge (movie) Anthony Hopkins, Alec Baldwin - "What one man can do, another can do!"
Message
- Your Sales presentation
- P.A.S.T. (Problem, Agitate, Solution, Take Action)
- People need what you have to offer!
Market
- Who do you enjoy treating the most?
- Demographics: Male/Female, Age, Education, etc.
- Geographics: Neighborhoods, Community
- Psychographics: Values, Beliefs, etc.
Media
- How you get your message in front of your ideal market
- 20+ Tips For Building A Practice From Scratch with Dr. Tory Robson
- Online, Direct Mail, Radio, TV, etc.
Magnet
- Lead Magnet
- Ethical bribe
- Valuable content that helps build a relationship for them to begin to Know, Like & Trust you.
- Robert Cialdini: Influence - The Psychology of Persuasion (Reciprocity, Social Proof, Liking, Authority, Scarcity, Commitment & Consistency)
- Launch (Book) Jeff Walker - 3 part video series
Your sales pitch your message constructed in a way that creates desire and gets others to take action. - Billy Sticker
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.
As a second generation DC, Dr. Beau has been exposed to the idea of total wellness for over three decades. Dr. Beau represents an emerging digital generation that has proved social networking and online connectivity translates into growth and strength. His idea to meld Chiropractic with a custom engineered social network was made possible by the unique circumstances of lifelong professional exposure and the generation he was born into.
Dr. Beau Pierce serves as the CEO and Chief Innovator and works to continually develop and enhance value added digital functions that will facilitate global member interactions, awareness and resource sharing. His practice is located in Santa Maria, CA.
In this episode Billy and Dr. Beau discuss connecting the message of chiropractic to your potential patients.
In This Episode:
Find More About Dr. Beau:
Circle Of Docs: Circle of Docs is a thriving (and fast growing) community of doctors, students, chiropractic assistants, and the chiropractic world who wants to become more… more successful… more productive… more loving… MORE.
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.
Dr. MacNamara is a blogger, chiropractor, Christ-follower, coffee lover, cyclist, husband, father, podcaster, public speaker,web designer and WordPress advocate. After graduating from Logan College of Chiropractic in December of 1998, he founded, owned and operated MacNamara Chiropractic, PA, until February of 2005.
After selling his practice, Dr. MacNamara has concentrated entirely on teaching chiropractors the importance of Internet marketing. His focus includes blog consulting, blog marketing, email marketing, Internet marketing, social media consulting, social media marketing, and social media training.
He’s been featured in the Dynamic Chiropractic, DC Practice Insights and Chiropractic Economics.
Keys Discussed In This Episode
Within the first second of viewing a design - before even reading a single word - we have already determined our opinion about the quality and likely trustworthiness of what we are looking at. - Jason Cranford Teague, Designer
More From Dr. MacNamara
Blogging Chiropractor: bloggingchiropractors.com **You have to check the design of this site!**
Next Generation Chiropractor: nextgenerationchiropractor.com
Other Tools:
FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply
Instant Influencer: Writing a book can be one of the single greatest marketing tools you can use to grow your practice. But not from the sell of the book. As a matter of fact, I recommend you give them way. (Especially since I show you how to get them printed for about $2.25 each) Your book can be used as lead generation tool to be given away at dinner workshops or health screenings. It can be used for patient education, increasing your PVA. It can also be used to help get you $1000’s of dollars in free publicity. I have helped several chiropractors do just that.