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ChiroCandy: THE Chiropractic Marketing Podcast

Founder of ChiroCandy Marketing, (one of the largest social media marketing companies in the chiropractic profession) Billy Sticker, brings you practical and motivational information on designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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ChiroCandy: THE Chiropractic Marketing Podcast
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Now displaying: 2016
CC 046 | Spinal Screenings & Chiropractic The Documentary - Interview With Jim Chester 0
Jan 19, 2016

On this episode of chirocandy, Billy visits with Jim Chester as they discuss crushing it with spinal screenings and Jim's new movie, Chiropractic The Documentary.

Jim Chester is a native of Davenport, IA. Home of Palmer Chiropractic College and the birthplace of the chiropractic practice. Jim is a graduate of Marycrest University with a degree in Journalism. Two years ago, he was working in Arlington Heights, IL. in a chiro's office as a traction technician at the Advanced Health Institute and then relocated to Denver Colorado where he worked for a year at Highlands Family Chiropractic in Centennial. He has recently become self employed as a full time advocate for chiropractic marketing. Since January of 2015 he has signed up over 950 new patients for numerous clinics around the Denver area.

More From Jim Chester:

Facebook: Facebook.com/Jim.Chester.313

Chiropractic: The Documentary: chiropracticthedocumentary.com

 

CC 045 | Chiropractic Patient Referrals From Medical Doctors - Interview with Dr. Jeffrey Langmaid 0
Jan 12, 2016

This week Billy Sticker sits down with Dr. Jeffrey Langmaid to discuss how to get chiropractic patient referrals from medical doctors. 

Dr. Jeff Langmaid is the founder of The Evidence Based Chiropractor, the largest interdisciplinary outreach service in chiropractic.  His focus is on building referral relationships through research.  To get weekly chiropractic research updates and tips to build your practice join his free weekly newsletter.

In This Episode:

3 Steps To Getting Chiropractic Patient Referrals From Medical Doctors

  1. Communicate through patient case notes
  2. Get face-to-face meeting with referral doctor(s)
  3. Monthly follow up with peer review research

Case Notes For MDs - One Page

  1. Patient Name
  2. Date of service/treatment
  3. Diagnosis (code)
  4. Plan of care

Action Steps

  1. Target List of 50 Local Doctors
    75% PCP/Internal Medicine
    25% Subspecialty You're Interested in (Pediatric, Sports Medicine, Etc.)
  2. Verify List
    Names and Head Count of Physicians in-office
  3. Call to set up meeting
    "Dr.Smith & DrJones share (will share) several patients.  When is a time to schedule a meeting?"

 

More From Dr. Jeffrey Langmaid

Website: The Evidence Based Chiropractor.com

Facebook: facebook.com/theevidencebasedchiropractor

 

 

CC 044 | Having Purpose Bigger Than Your Fears - With Dr. Otto Janke! 0
Jan 5, 2016

This week Billy Sticker sits down with Dr. Otto Janke and discusses having purpose bigger than your fears.

"I didn't know what Chiropractic was, or that the philosophy of Chiropractic was already in me until I discovered it one day" says Dr. Otto Janke. "It was THAT day that I became a Doctor of Chiropractic. The schooling was really quite secondary from that point".

Janke found the definition in a book and it was attributed to Palmer College of Chiropractic. "I ran back to my apartment, called them and said 'Send me everything you have. I am coming to Palmer".
"I found my gang. My tribe. And it was like nothing I had experienced before" Janke says enthusiastically. The next year found him in Davenport, Iowa at Palmer and the rest is history. "I always knew I would go back to my hometown (Cortland, NY) to help my friends and family to be healthier. That mission has not stopped".
 
In practice since 1992, Janke now has the great opportunity to teach, coach, and lead other DCs as a coach with Chiropassion Consulting (www.chiropassionconsulting.com). "One of the biggest areas I work with Docs is their communication of Chiropractic. People will love Chiropractic if you can help them see that it is really what they want", Janke says. "I do this often with what I call 'disruptive marketing', where you reposition them mentally".
 
Dr. Janke speaks often to groups, organizations, and companies on Chiropractic, longevity, and on his first book, "You Were Born to be Healthy",  which can be found on Amazon.
 
In This Episode:
  1. Get Back To Your True Voice
  2. Your Purpose Must Be Bigger Than Your Fears
  3. Become A GREAT Public Speaker!
  4. Certainty
  5. Clarity
  6. Confidence
  7. Communication
 
Dr. Otto Janke's Book, Your Were Born To Be Healthy on Amazon
 
HealthyBook
 
Find Dr. Janke: 
Email : drjanke@jankechiropractic.com
 
More Tools:
Join C4 for Only $1! chirocandy.com/c4
 
 
 
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