This week we discuss the content of my book 3 Simple Steps For Marketing Your Local Business Online.
Things Discussed In This Episode:
Robert Cialdini's, Influence: The Psychology of Persuasion
1. Reciprocity
2. Social Proof
3. Liking
4. Authority
5. Scarcity
6. Commitment and Consistency
3 Simple Steps For Marketing:
1. What Is Your Purpose Online?
2. Planning Your Marketing
3. Creating Your Presence
The 5 C's Of Social Media Marketing
1. Crowd: Everyone
2. Community: Your Prospects
3. Concerns: Problems of Your Prospects You Can Solve
4. Content: Creating Valuable Content That Addresses The Concerns of Your Community
5. Customer: Turning The Community into Customers (Patients)
Past Episode Discussed:
Dr. Tory Robson Interview Part 1
Dr. Tory Robson Interview Part 2
Dr. Matthew Loop Interview
Chris Burfield Interview
Dr. Ed Osburn